About the Authors
- Bernhard Guetz
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Roles Conceptualization, Data curation, Formal analysis, Investigation, Project administration, Writing – original draft
Affiliation Department of Marketing and International Management, Alpen-Adria-Universitaet Klagenfurt, Klagenfurt am Wörthersee, Austria
- Sonja Bidmon
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Roles Conceptualization, Formal analysis, Methodology, Supervision, Writing – review & editing
* E-mail: sonja.bidmon@aau.at
Affiliation Department of Marketing and International Management, Alpen-Adria-Universitaet Klagenfurt, Klagenfurt am Wörthersee, Austria
Competing Interests
The authors have declared that no competing interests exist.