About the Authors

Bernhard Guetz

Roles Conceptualization, Data curation, Formal analysis, Investigation, Project administration, Writing – original draft

Affiliation Department of Marketing and International Management, Alpen-Adria-Universitaet Klagenfurt, Klagenfurt am Wörthersee, Austria

Sonja Bidmon

Roles Conceptualization, Formal analysis, Methodology, Supervision, Writing – review & editing

sonja.bidmon@aau.at

Affiliation Department of Marketing and International Management, Alpen-Adria-Universitaet Klagenfurt, Klagenfurt am Wörthersee, Austria

Competing Interests

The authors have declared that no competing interests exist.