About the Authors

Janis Denk

Roles Conceptualization, Data curation, Formal analysis, Visualization, Writing – original draft

Affiliation Institute for Marketing, Hamburg Business School, University of Hamburg, Hamburg, Germany

Alexa Burmester

Roles Conceptualization, Data curation, Formal analysis, Methodology, Writing – original draft

Affiliations Institute for Marketing, Hamburg Business School, University of Hamburg, Hamburg, Germany, Department of Leadership and Management, Kühne Logistics University, Hamburg, Germany

Michael Kandziora

Roles Conceptualization, Data curation, Formal analysis, Investigation, Writing – original draft

Affiliation Institute for Marketing, Hamburg Business School, University of Hamburg, Hamburg, Germany

Michel Clement

Roles Conceptualization, Funding acquisition, Project administration, Resources, Supervision, Writing – original draft

michel.clement@uni-hamburg.de

Affiliation Institute for Marketing, Hamburg Business School, University of Hamburg, Hamburg, Germany

Competing Interests

The authors have declared that no competing interests exist.