https://orcid.org/0000-0002-5939-0125
About the Authors
- Neil J. Lant
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Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Writing – original draft, Writing – review & editing
* E-mail: lant.n@pg.com
Affiliation Procter & Gamble, Newcastle Innovation Center, Newcastle upon Tyne, United Kingdom
- Margaux M. A. Defaye
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Roles Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing
Affiliation Procter & Gamble, Newcastle Innovation Center, Newcastle upon Tyne, United Kingdom
- Andrew J. Smith
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Roles Formal analysis, Investigation, Methodology, Supervision, Writing – review & editing
Affiliation Procter & Gamble, Newcastle Innovation Center, Newcastle upon Tyne, United Kingdom
- Chimdia Kechi-Okafor
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Roles Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing
Affiliation Department of Applied Sciences, Northumbria University, Newcastle upon Tyne, United Kingdom
- John R. Dean
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Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Writing – original draft, Writing – review & editing
Affiliation Department of Applied Sciences, Northumbria University, Newcastle upon Tyne, United Kingdom
- Kelly J. Sheridan
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Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Writing – original draft, Writing – review & editing
Affiliation Department of Applied Sciences, Northumbria University, Newcastle upon Tyne, United Kingdom
Competing Interests
I have read the journal’s policy and the authors of this manuscript have the following competing interests: NJL, MMAD and AJS are employed by Procter & Gamble Technical Centres Ltd, a wholly owned subsidiary of the Procter & Gamble Company. Procter & Gamble is a manufacturer of fabric care products such as laundry detergents, fabric conditioners and dryer sheets. This does not alter our adherence to all PLOS ONE policies on sharing data and materials.