https://orcid.org/0000-0002-1577-7352
About the Authors
- Darius-Aurel Frank
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Roles Investigation, Project administration, Supervision, Writing – original draft, Writing – review & editing
* E-mail: contact@dariusfrank.com
Affiliation Department of Management, Aarhus BSS, Aarhus University, Aarhus, Denmark
- Christian T. Elbæk
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Roles Data curation, Formal analysis, Methodology, Visualization, Writing – original draft, Writing – review & editing
Affiliation Department of Management, Aarhus BSS, Aarhus University, Aarhus, Denmark
- Caroline Kjær Børsting
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Roles Formal analysis, Methodology, Validation, Writing – original draft, Writing – review & editing
Affiliation Department of Management, Aarhus BSS, Aarhus University, Aarhus, Denmark
- Panagiotis Mitkidis
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Roles Conceptualization, Investigation, Validation, Writing – review & editing
Affiliations Department of Management, Aarhus BSS, Aarhus University, Aarhus, Denmark, Social Science Research Institute, Center for Advanced Hindsight, Duke University, Durham, NC, United States of America
- Tobias Otterbring
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Roles Conceptualization, Investigation, Validation, Writing – original draft, Writing – review & editing
Affiliations Department of Management, University of Agder, Kristiansand, Norway, Institute of Retail Economics, Stockholm, Sweden
- Sylvie Borau
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Roles Conceptualization, Investigation, Validation, Writing – original draft, Writing – review & editing
Affiliation Department of Marketing, TBS Business School, Toulouse, France
Competing Interests
The authors have declared that no competing interests exist.