A label indicating an old year of establishment improves evaluations of restaurants and shops serving traditional foods

Open Access

Peer-reviewed

Research Article

About the Authors

Tomoki Maezawa

Contributed equally to this work with: Tomoki Maezawa, Jun I. Kawahara

Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

Affiliation Department of Psychology, Hokkaido University, Sapporo, Hokkaido, Japan

Jun I. Kawahara

Contributed equally to this work with: Tomoki Maezawa, Jun I. Kawahara

Roles Conceptualization, Methodology, Project administration, Supervision, Writing – review & editing

Affiliation Department of Psychology, Hokkaido University, Sapporo, Hokkaido, Japan

The authors have declared that no competing interests exist.

Food
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Advertising
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Internet
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Psychological attitudes
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Culture
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Japan
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Marketing
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Survey research
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