https://orcid.org/0000-0003-4831-8168
About the Authors
- Torben Hansen
-
Contributed equally to this work with: Torben Hansen, Judith Zaichkowsky, Ad de Jong
Roles Formal analysis, Writing – original draft
* E-mail: th.marktg@cbs.dk
Affiliation Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark
- Judith Zaichkowsky
-
Contributed equally to this work with: Torben Hansen, Judith Zaichkowsky, Ad de Jong
Roles Writing – original draft
Affiliation Beedie School of Business, Simon Fraser University, Vancouver, Canada
- Ad de Jong
-
Contributed equally to this work with: Torben Hansen, Judith Zaichkowsky, Ad de Jong
Roles Writing – original draft
Affiliation Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark
Competing Interests
The authors have declared that no competing interests exist.