Mores of the customer base for ecotourism industry: Development and validation of a new measurement scale

Open Access

Peer-reviewed

Research Article

About the Authors

Shahid Bashir

Roles Conceptualization, Methodology, Project administration, Supervision, Writing – original draft

Affiliation Department of Business Studies, Namal Institute, Mianwali, Pakistan

Muddasar Ghani Khwaja

Roles Conceptualization, Data curation, Investigation, Methodology, Software

Affiliation Management Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan

Asif Mahmood

Roles Formal analysis, Investigation, Validation, Writing – review & editing

Affiliation Department of Business Studies, Namal Institute, Mianwali, Pakistan

The authors have declared that no competing interests exist.

Transportation
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Food
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Global warming
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Natural resources
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Climate change
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Moral philosophy
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Recreation
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Sustainability science
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