About the Authors

Annalise Richmond

Roles Conceptualization, Formal analysis, Investigation, Methodology, Project administration, Supervision, Visualization, Writing – original draft, Writing – review & editing

richmond.a@pg.com

Affiliation Procter and Gamble, Strombeek Bever, Belgium

David C. Schwebel

Roles Supervision, Writing – review & editing

Affiliation Department of Psychology, University of Alabama at Birmingham, Birmingham, Alabama, United States of America

Casie H. Morgan

Roles Writing – original draft

Affiliation Department of Psychology, University of Alabama at Birmingham, Birmingham, Alabama, United States of America

Zhiwu W. Liang

Roles Data curation, Formal analysis, Software, Validation, Writing – review & editing

Affiliation Procter and Gamble, Strombeek Bever, Belgium

Alice Boutoille

Roles Methodology, Resources

Affiliation Procter and Gamble, Strombeek Bever, Belgium

Pablo Buso

Roles Data curation, Methodology, Project administration

Affiliation Aiju AIJU, Technological Institute for children’s products & leisure, Alicante, Spain

Ana Mata

Roles Data curation, Formal analysis, Resources

Affiliation Aiju AIJU, Technological Institute for children’s products & leisure, Alicante, Spain

Gerard Stijntjes

Roles Conceptualization, Formal analysis, Methodology, Writing – review & editing

Affiliation Procter and Gamble, Strombeek Bever, Belgium

Competing Interests

AR, GS, ZL and AB are employees of Procter & Gamble Services Company. PB and AM are employees of AIJU, an independent multisensory research consultancy company. DS and CM are employees of the University of Alabama at Birmingham. This does not alter our adherence to PLOS ONE policies on sharing data and materials.