The determinant factors for the adoption of CRM in the Palestinian SMEs: The moderating effect of firm size

Open Access

Peer-reviewed

Research Article

About the Authors

Omar Hasan Salah

Roles Conceptualization, Writing – original draft

Affiliation The College of Business and Economics, Palestine Technical University, Kadoorie, Tulkarm, Palestine

Zawiyah Mohammad Yusof

Roles Conceptualization

Affiliation Department at the Universiti Kebangsaan, School of Information Science and Technology, Bangi, Malaysia

Hazura Mohamed

Roles Conceptualization, Supervision, Validation, Visualization

Affiliation Department at the Universiti Kebangsaan, School of Information Science and Technology, Bangi, Malaysia

The authors have declared that no competing interests exist.

Marketing
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Telecommunications
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Communications
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Employment
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Information technology
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Data management
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