About the Authors

Lucy Bryant

Contributed equally to this work with: Lucy Bryant, Carly Lightowlers

Roles Conceptualization, Formal analysis, Methodology, Writing – original draft, Writing – review & editing

lbryant@ias.org.uk (LB); c.lightowlers@liverpool.ac.uk (CL)

Affiliation The Institute of Alcohol Studies, London, United Kingdom

Carly Lightowlers

Contributed equally to this work with: Lucy Bryant, Carly Lightowlers

Roles Conceptualization, Methodology, Supervision, Writing – review & editing

lbryant@ias.org.uk (LB); c.lightowlers@liverpool.ac.uk (CL)

Affiliation University of Liverpool, Liverpool, United Kingdom

Competing Interests

This work was supported by the Institute of Alcohol Studies (www.ias.org.uk). The Institute of Alcohol Studies receives funding from the Alliance House Foundation. Lucy Bryant (LB) is employed by the Institute of Alcohol Studies. This does not alter our adherence to PLOS ONE policies on sharing data and materials.