Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position

Open Access

Peer-reviewed

Research Article

About the Authors

Salman Ali

Roles Writing – original draft

Affiliation Business School & Binhai College of Nankai University, Tianjin, PR, China

Guihua Li

Roles Conceptualization, Investigation

Affiliation Business School & Binhai College of Nankai University, Tianjin, PR, China

Yousaf Latif

Roles Data curation, Methodology

Affiliation School of Economics, Nankai University, Tianjin, PR, China

NO authors have competing interests.

Marketing
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Creativity
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Sustainability science
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Finance
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Advertising
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Data management
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Financial management
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International trade
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