Examination of marketing mix performance in relation to sustainable development of the Poland’s confectionery industry

Open Access

Peer-reviewed

Research Article

About the Authors

Pawel Tadeusz Kazibudzki

Contributed equally to this work with: Pawel Tadeusz Kazibudzki, Tomasz Witold Trojanowski

Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

Affiliation Faculty of Economics and Management, Opole University of Technology, Opole, Republic of Poland

Tomasz Witold Trojanowski

Contributed equally to this work with: Pawel Tadeusz Kazibudzki, Tomasz Witold Trojanowski

Roles Conceptualization, Data curation, Formal analysis, Methodology, Resources, Writing – original draft

Affiliation Department of Management, Jan Kochanowski University in Kielce, Kielce, Republic of Poland

The authors have declared that no competing interests exist.

Sustainability science
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Marketing
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Food
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Survey research
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Finance
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Questionnaires
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Raw materials
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Industrial organization
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