About the Authors

Adi Berliner Senderey

Contributed equally to this work with: Adi Berliner Senderey, Dan Ariely, Ran Balicer

Roles Conceptualization, Formal analysis, Methodology, Project administration, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

adiber3@gmail.com

Affiliations Clalit Research Institute, Clalit Health Services, Tel Aviv, Israel, The Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa, Israel

Tamar Kornitzer

Roles Writing – review & editing

Affiliation Kayma Labs, kayma, Tel Aviv, Israel

Gabriella Lawrence

Roles Methodology, Writing – review & editing

Affiliations Clalit Research Institute, Clalit Health Services, Tel Aviv, Israel, Braun School of Public Health, Hebrew University–Hadassah Medical Center, Jerusalem, Israel

Hilla Zysman

Roles Conceptualization, Writing – review & editing

Affiliation Kayma Labs, kayma, Tel Aviv, Israel

Yael Hallak

Roles Conceptualization

Affiliation Fuqua School of Business, Duke University, Durham, North Carolina, United States of America

Dan Ariely

Contributed equally to this work with: Adi Berliner Senderey, Dan Ariely, Ran Balicer

Roles Conceptualization, Investigation, Methodology, Supervision, Writing – review & editing

Affiliations Kayma Labs, kayma, Tel Aviv, Israel, Fuqua School of Business, Duke University, Durham, North Carolina, United States of America

Ran Balicer

Contributed equally to this work with: Adi Berliner Senderey, Dan Ariely, Ran Balicer

Roles Conceptualization, Supervision, Visualization, Writing – original draft, Writing – review & editing

Affiliations Clalit Research Institute, Clalit Health Services, Tel Aviv, Israel, Public Health Department, Ben Gurion University of the Negev, Be’er Sheva, Israel

Competing Interests

The authors TK, HZ, and DA are employed by the commercial company “Kayma Labs”. This commercial affiliation does not alter our adherence to PLOS ONE policies on sharing data and materials.