About the Authors
- Ximena Garcia-Rada
-
Roles Conceptualization, Formal analysis, Methodology, Project administration, Writing – original draft, Writing – review & editing
Affiliation Marketing unit, Harvard Business School, Boston, MA, United States of America
- Michael I. Norton
-
Roles Conceptualization, Formal analysis, Methodology, Project administration, Writing – original draft, Writing – review & editing
* E-mail: mnorton@hbs.edu
Affiliation Marketing unit, Harvard Business School, Boston, MA, United States of America
Competing Interests
The authors have declared that no competing interests exist.