About the Authors

Paige Brown Jarreau

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

paigebjarreau@gmail.com

Affiliations LifeOmic, Indianapolis, Indiana, United States of America, College of Science, Communication across the Curriculum, LSU, Baton Rouge, Louisiana, United States of America

Imogene A. Cancellare

Roles Conceptualization, Funding acquisition, Investigation, Methodology, Writing – original draft, Writing – review & editing

Affiliation Department of Entomology and Wildlife Ecology, University of Delaware, Newark, Delaware, United States of America

Becky J. Carmichael

Roles Conceptualization, Funding acquisition, Investigation, Methodology, Resources, Writing – original draft, Writing – review & editing

Affiliation College of Science, Communication across the Curriculum, LSU, Baton Rouge, Louisiana, United States of America

Lance Porter

Roles Conceptualization, Methodology, Resources, Writing – original draft, Writing – review & editing

Affiliation Manship School of Mass Communication, LSU, Baton Rouge, Louisiana, United States of America

Daniel Toker

Roles Conceptualization, Funding acquisition, Investigation, Methodology, Software, Validation, Writing – original draft, Writing – review & editing

Affiliation Helen Wills Neuroscience Institute, UC Berkeley, Berkeley, California, United States of America

Samantha Z. Yammine

Roles Conceptualization, Formal analysis, Funding acquisition, Investigation, Methodology, Writing – original draft, Writing – review & editing

Affiliation Donnelly Centre for Cellular and Biomolecular Research, University of Toronto, Toronto, Ontario, Canada

Competing Interests

We declare a commercial affiliation with LifeOmic. Author PBJ has a current affiliation with LifeOmic (salary). This affiliation started in March 2018, after all data had been collected for this study. LifeOmic did not play a role in the study design, data collection and analysis, decision to publish, or preparation of the manuscript, nor provided any direct financial support connected to this study. Since March 2018, LifeOmic provided support in the form of salaries for authors [PBJ] (which was not in any way connected to the work or time spent writing up the results of this study and submitting the study for publication), but did not have any additional role in the study design, data collection and analysis, decision to publish, or preparation of the manuscript. All authors listed contributed equally to this study. All of the authors of this manuscript are Instagram users and several could be called influencers within the IG science community (IAC, DT, SZY). We also declare a commercial affiliation to LifeOmic. This does not alter our adherence to PLOS ONE policies on sharing data and materials.