About the Authors

Elisabeth Engl

Contributed equally to this work with: Elisabeth Engl, Steve Kretschmer

Roles Data curation, Formal analysis, Methodology, Validation, Visualization, Writing – original draft, Writing – review & editing

Affiliation Surgo Foundation, Seattle, Washington, United States of America

Steve Kretschmer

Contributed equally to this work with: Elisabeth Engl, Steve Kretschmer

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

Affiliation Surgo Foundation, Seattle, Washington, United States of America

Mokshada Jain

Roles Investigation, Project administration, Resources, Supervision, Writing – review & editing

Affiliation Surgo Foundation, Seattle, Washington, United States of America

Saransh Sharma

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Supervision, Validation, Visualization, Writing – review & editing

Affiliation Final Mile Consulting, Mumbai, India

Ram Prasad

Roles Conceptualization, Formal analysis, Methodology, Resources, Supervision, Writing – review & editing

Affiliation Final Mile Consulting, Chicago, Illinois, United States of America

B. M. Ramesh

Roles Conceptualization, Validation, Writing – review & editing

Affiliation Department of Community Health Sciences, University of Manitoba, Winnipeg, Canada

Mrunal Shetye

Roles Validation, Writing – review & editing

Affiliation Bill & Melinda Gates Foundation, New Delhi, India

Seema Tandon

Roles Conceptualization, Validation, Writing – review & editing

Affiliation India Health Action Trust (IHAT), Uttar Pradesh Technical Support Unit (TSU), Lucknow, India

Sanjiv Kumar

Roles Conceptualization, Validation, Writing – review & editing

Affiliation India Health Action Trust (IHAT), Uttar Pradesh Technical Support Unit (TSU), Lucknow, India

Tisa Barrios Wilson

Roles Formal analysis, Validation, Visualization, Writing – review & editing

Affiliation Surgo Foundation, Seattle, Washington, United States of America

Sema K. Sgaier

Roles Conceptualization, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Validation, Writing – original draft, Writing – review & editing

semasgaier@surgofoundation.org

Affiliations Surgo Foundation, Seattle, Washington, United States of America, Department of Global Health & Population, Harvard T.H. Chan School of Public Health, Boston, Massachusetts, United States of America, Department of Global Health, University of Washington, Seattle, Washington, United States of America

Competing Interests

We note that several of the authors [SSh, RP] are employed by a commercial company, 'Final Mile Consulting', who designed instruments and analyzed data under the direction of the funding organization. Final Mile Consulting sub-contracted parts of data collection to Market Resonance, a market research company. In addition, several authors are - or were at the time the study was conducted - employees of the funding organization (SK, EE, MJ, TW, SKS). This does not alter our adherence to PLOS ONE policies on sharing data and materials, as all data and protocols underlying this study are shared, and neither the commercial company nor the funding organization declare any bias towards particular study outcomes.