Multi-criteria decision support for planning and evaluation of performance of viral marketing campaigns in social networks

Artur Karczmarczyk; Jarosław Jankowski; Jarosław Wątróbski

doi:10.1371/journal.pone.0209372

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Open Access

Peer-reviewed

Research Article

Multi-criteria decision support for planning and evaluation of performance of viral marketing campaigns in social networks

Artur Karczmarczyk,

Roles Conceptualization, Formal analysis, Investigation, Visualization, Writing – original draft

Affiliation Faculty of Computer Science and Information Technology, West Pomeranian University of Technology in Szczecin, ul. Żołnierska 49, 71-210 Szczecin, Poland

http://orcid.org/0000-0002-1135-7510

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Jarosław Jankowski ,

Roles Conceptualization, Formal analysis, Investigation, Methodology, Supervision, Validation, Writing – original draft

* E-mail: jjankowski@wi.zut.edu.pl

Affiliation Faculty of Computer Science and Information Technology, West Pomeranian University of Technology in Szczecin, ul. Żołnierska 49, 71-210 Szczecin, Poland

http://orcid.org/0000-0002-3658-3039

⨯
Jarosław Wątróbski

Roles Conceptualization, Investigation, Methodology, Writing – review & editing

Affiliation Faculty of Economics and Management, University of Szczecin, Mickiewicza 64, 71-101, Szczecin, Poland
⨯

Multi-criteria decision support for planning and evaluation of performance of viral marketing campaigns in social networks

Artur Karczmarczyk,
Jarosław Jankowski,
Jarosław Wątróbski

Published: December 27, 2018
https://doi.org/10.1371/journal.pone.0209372

About the Authors

Artur Karczmarczyk

Roles Conceptualization, Formal analysis, Investigation, Visualization, Writing – original draft

Affiliation Faculty of Computer Science and Information Technology, West Pomeranian University of Technology in Szczecin, ul. Żołnierska 49, 71-210 Szczecin, Poland

http://orcid.org/0000-0002-1135-7510

Jarosław Jankowski

Roles Conceptualization, Formal analysis, Investigation, Methodology, Supervision, Validation, Writing – original draft

* E-mail: jjankowski@wi.zut.edu.pl

Affiliation Faculty of Computer Science and Information Technology, West Pomeranian University of Technology in Szczecin, ul. Żołnierska 49, 71-210 Szczecin, Poland

http://orcid.org/0000-0002-3658-3039

Jarosław Wątróbski

Roles Conceptualization, Investigation, Methodology, Writing – review & editing

Affiliation Faculty of Economics and Management, University of Szczecin, Mickiewicza 64, 71-101, Szczecin, Poland

Competing Interests

The authors have declared that no competing interests exist.

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Network analysis
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Marketing
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Centrality
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Simulation and modeling
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Social networks
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Eigenvectors
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