About the Authors

Jessica Fleminger

Roles Data curation, Formal analysis, Investigation, Writing – original draft

Affiliation Centre for Evidence Based Medicine, Department of Primary Care Health Sciences, University of Oxford, Oxford, United Kingdom

Ben Goldacre

Roles Conceptualization, Funding acquisition, Supervision, Writing – review & editing

ben.goldacre@phc.ox.ac.uk

Affiliation Centre for Evidence Based Medicine, Department of Primary Care Health Sciences, University of Oxford, Oxford, United Kingdom

Competing Interests

The authors have read the journal's policy and the authors of this manuscript have the following competing interests: BG has received research funding from the Laura and John Arnold Foundation, the Wellcome Trust, the NHS National Institute for Health Research, the Health Foundation, and the World Health Organisation; he also receives personal income from speaking and writing for lay audiences on the misuse of science. JF has no competing interests. This does not alter the authors' adherence to PLOS ONE policies on sharing data and materials.