About the Authors

Jennifer R. Mendel

Roles Conceptualization, Methodology, Project administration, Software, Visualization, Writing – original draft, Writing – review & editing

Affiliation Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, United States of America

Sabeeh A. Baig

Roles Conceptualization, Data curation, Formal analysis, Methodology, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

Affiliation Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, United States of America

Marissa G. Hall

Roles Writing – original draft, Writing – review & editing

Affiliations Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, United States of America, Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, United States of America

Michelle Jeong

Roles Writing – original draft, Writing – review & editing

Affiliations Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, United States of America, Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, United States of America

M. Justin Byron

Roles Conceptualization, Methodology, Software, Writing – original draft, Writing – review & editing

Affiliations Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, United States of America, Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, United States of America

Jennifer C. Morgan

Roles Conceptualization, Methodology, Software, Writing – review & editing

Affiliation Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, United States of America

Seth M. Noar

Roles Conceptualization, Methodology, Writing – review & editing

Affiliations Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, United States of America, School of Media and Journalism, University of North Carolina, Chapel Hill, NC, United States of America

Kurt M. Ribisl

Roles Conceptualization, Funding acquisition, Investigation, Methodology, Supervision, Writing – review & editing

Affiliations Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, United States of America, Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, United States of America

Noel T. Brewer

Roles Conceptualization, Funding acquisition, Investigation, Methodology, Project administration, Software, Supervision, Visualization, Writing – review & editing

ntb@unc.edu

Affiliations Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, United States of America, Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC, United States of America

Competing Interests

Drs. Brewer and Ribisl have served as paid expert consultants in litigation against tobacco companies. The other authors declare no conflicts of interest. This does not alter our adherence to PLOS ONE policies on sharing data and materials.