About the Authors

Anthony Dudo

Contributed equally to this work with: Anthony Dudo, John C. Besley

dudo@utexas.edu

Affiliation Stan Richards School of Advertising & Public Relations, Moody College of Communication, The University of Texas at Austin, Austin, Texas, United States of America

John C. Besley

Contributed equally to this work with: Anthony Dudo, John C. Besley

Affiliation Dept. of Advertising & Public Relations, Michigan State University, East Lansing, Michigan, United States of America

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: AD JB. Performed the experiments: AD JB. Analyzed the data: AD JB. Contributed reagents/materials/analysis tools: AD JB. Wrote the paper: AD JB.