About the Authors

Rachel Pechey

Affiliation Behaviour and Health Research Unit, Institute of Public Health, University of Cambridge, Cambridge, United Kingdom

Angela S. Attwood

Affiliation MRC Integrative Epidemiology Unit (IEU), UK Centre for Tobacco and Alcohol Studies, School of Experimental Psychology, University of Bristol, Bristol, United Kindom

Dominique-Laurent Couturier

Affiliation Behaviour and Health Research Unit, Institute of Public Health, University of Cambridge, Cambridge, United Kingdom

Marcus R. Munafò

Affiliation MRC Integrative Epidemiology Unit (IEU), UK Centre for Tobacco and Alcohol Studies, School of Experimental Psychology, University of Bristol, Bristol, United Kindom

Nicholas E. Scott-Samuel

Affiliation School of Experimental Psychology, University of Bristol, Bristol, United Kingdom

Andy Woods

Affiliations School of Experimental Psychology, University of Bristol, Bristol, United Kingdom, Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, Oxford, United Kingdom

Theresa M. Marteau

tm388@cam.ac.uk

Affiliation Behaviour and Health Research Unit, Institute of Public Health, University of Cambridge, Cambridge, United Kingdom

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: RP ASA MRM NESS TMM. Performed the experiments: RP AW. Analyzed the data: RP DLC. Contributed reagents/materials/analysis tools: AW. Wrote the paper: RP ASA DLC MRM NESS AW TMM.