About the Authors

Karin Kuster

Affiliation Veterinary Public Health Institute, Vetsuisse Faculty, University of Bern, Schwarzenburgstrasse 155, 3097 Liebefeld, Switzerland

Marie-Eve Cousin

Affiliation Consumer Behavior, Institute for Environmental Decisions (IED), ETH Zurich, Universitaetstrasse 22, 8092 Zurich, Switzerland

Thomas Jemmi

Affiliation Federal Food Safety and Veterinary Office (FSVO), Schwarzenburgstrasse 155, 3003 Bern, Switzerland

Gertraud Schüpbach-Regula

Affiliation Veterinary Public Health Institute, Vetsuisse Faculty, University of Bern, Schwarzenburgstrasse 155, 3097 Liebefeld, Switzerland

Ioannis Magouras

ioannis.magouras@vetsuisse.unibe.ch

Affiliation Veterinary Public Health Institute, Vetsuisse Faculty, University of Bern, Schwarzenburgstrasse 155, 3097 Liebefeld, Switzerland

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: KK MEC TJ GSR IM. Performed the experiments: KK. Analyzed the data: KK. Contributed reagents/materials/analysis tools: MEC. Wrote the paper: KK MEC TJ GSR IM. Assistance in conceptual planing and designing of the study: TJ. Assistance in conceptual planning and designing of the study, Co-Supervision of the student (KK): GSR. The Main supervisor of the project, assisted first author (KK) in all steps of the project including contacting the experts, analysis, interpretation and final revision of the manuscript: IM.