About the Authors
- Laura Bix
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* E-mail: bixlaura@msu.edu
Affiliation School of Packaging, Michigan State University East Lansing, MI, United States of America
- Raghav Prashant Sundar
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Affiliation School of Packaging, Michigan State University East Lansing, MI, United States of America
- Nora M. Bello
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Affiliation Department of Statistics, Kansas State University Manhattan, KS, United States of America
- Chad Peltier
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Affiliation Psychology Cognition and Cognitive Neurosciences Group, Michigan State University East Lansing, MI, United States of America
- Lorraine J. Weatherspoon
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Affiliation Department of Food Science and Human Nutrition, Michigan State University East Lansing, MI, United States of America
- Mark W. Becker
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Affiliation Psychology Cognition and Cognitive Neurosciences Group, Michigan State University East Lansing, MI, United States of America
Competing Interests
Dr. Bix has had previous funding from large food companies, including Kraft Foods and Nestle. These companies were not involved in any aspect of this study, and the previous funding does not alter the authors' adherence to PLOS ONE policies on sharing data and materials.
Author Contributions
Conceived and designed the experiments: LB MB NB RS. Performed the experiments: RS CP. Analyzed the data: RS NB MB. Contributed reagents/materials/analysis tools: LB NB RS. Wrote the paper: LB NB MB RS LW CP.