About the Authors

Dustin L. Pendell

dpendell@ksu.edu

Affiliation Department of Agricultural Economics, Kansas State University, Manhattan, Kansas, United States of America

Thomas L. Marsh

Affiliation School of Economic Sciences and Paul G. Allen School for Global Animal Health, Washington State University, Pullman, Washington, United States of America

Keith H. Coble

Affiliation Department of Agricultural Economics, Mississippi State University, Starkville, Mississippi, United States of America

Jayson L. Lusk

Affiliation Department of Agricultural Economics, Oklahoma State University, Stillwater, Oklahoma, United States of America

Sara C. Szmania

Affiliation Signature Science, LLC, Austin, Texas, United States of America

Competing Interests

One or more of the authors are employed by a commercial company (Signature Science, LLC). This does not alter their adherence to PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: DLP TLM KHC JLL SCS. Performed the experiments: DLP TLM KHC JLL. Analyzed the data: DLP TLM KHC JLL. Contributed reagents/materials/analysis tools: DLP TLM KHC JLL. Wrote the paper: DLP TLM KHC JLL SCS.