The Effect of Bad News and CEO Apology of Corporate on User Responses in Social Media

Hoh Kim; Jaram Park; Meeyoung Cha; Jaeseung Jeong

doi:10.1371/journal.pone.0126358

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Open Access

Peer-reviewed

Research Article

The Effect of Bad News and CEO Apology of Corporate on User Responses in Social Media

Hoh Kim ,

Contributed equally to this work with: Hoh Kim, Jaram Park

Affiliation Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
⨯
Jaram Park ,

Contributed equally to this work with: Hoh Kim, Jaram Park

Affiliation Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
⨯
Meeyoung Cha ,

* E-mail: jsjeong@kaist.ac.kr (JJ); meeyoungcha@kaist.edu (MC)

Affiliation Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
⨯
Jaeseung Jeong

* E-mail: jsjeong@kaist.ac.kr (JJ); meeyoungcha@kaist.edu (MC)

Affiliations Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea, Department of Bio and Brain Engineering, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
⨯

The Effect of Bad News and CEO Apology of Corporate on User Responses in Social Media

Hoh Kim,
Jaram Park,
Meeyoung Cha,
Jaeseung Jeong

Published: May 7, 2015
https://doi.org/10.1371/journal.pone.0126358

About the Authors

Hoh Kim

Contributed equally to this work with: Hoh Kim, Jaram Park

Affiliation Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea

Jaram Park

Contributed equally to this work with: Hoh Kim, Jaram Park

Affiliation Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea

Meeyoung Cha

* E-mail: jsjeong@kaist.ac.kr (JJ); meeyoungcha@kaist.edu (MC)

Affiliation Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea

Jaeseung Jeong

* E-mail: jsjeong@kaist.ac.kr (JJ); meeyoungcha@kaist.edu (MC)

Affiliations Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea, Department of Bio and Brain Engineering, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: HK MC JJ. Performed the experiments: HK JP. Analyzed the data: HK JP. Contributed reagents/materials/analysis tools: JP MC. Wrote the paper: HK JP MC JJ.

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