About the Authors
- Margaret Ashwell
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* E-mail: margaret@ashwell.uk.com
Affiliation Ashwell Associates, Ashwell, UK and Visiting Research Fellow, Oxford Brookes University, Oxfordshire, United Kingdom
- Les Mayhew
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Affiliation Cass Business School, City University London, Faculty of Actuarial Science and Insurance, London, United Kingdom
- Jon Richardson
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Affiliation Cass Business School, City University London, Faculty of Actuarial Science and Insurance, London, United Kingdom
- Ben Rickayzen
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Affiliation Cass Business School, City University London, Faculty of Actuarial Science and Insurance, London, United Kingdom
Competing Interests
Author Margaret Ashwell is employed by Ashwell Associates. There are no patents, products in development or marketed products to declare. This does not alter the authors’ adherence to all the PLoS ONE policies on sharing data and materials.
Author Contributions
Conceived and designed the experiments: MA LM JR BR. Performed the experiments: MA LM JR BR. Analyzed the data: MA LM JR BR. Contributed reagents/materials/analysis tools: MA LM JR BR. Wrote the paper: MA LM JR BR.