About the Authors

Dawn M. Scott

dawn.scott@brighton.ac.uk

Affiliation Biology and Biomedical Sciences Division, University of Brighton, Brighton, East Sussex, United Kingdom

Maureen J. Berg

Affiliation Biology and Biomedical Sciences Division, University of Brighton, Brighton, East Sussex, United Kingdom

Bryony A. Tolhurst

Affiliation Biology and Biomedical Sciences Division, University of Brighton, Brighton, East Sussex, United Kingdom

Alienor L. M. Chauvenet

Affiliation National Wildlife Management Centre, Animal Health and Veterinary Laboratories Agency, York, Yorkshire, United Kingdom

Graham C. Smith

Affiliation National Wildlife Management Centre, Animal Health and Veterinary Laboratories Agency, York, Yorkshire, United Kingdom

Kelly Neaves

Affiliation Windfall Films, London, United Kingdom

Jamie Lochhead

Affiliation Windfall Films, London, United Kingdom

Philip J. Baker

Affiliation School of Biological Sciences, University of Reading, Reading, Berkshire, United Kingdom

Competing Interests

The authors declare that the co-authors Jamie Lochhead and Dr Kelly Neaves are affiliated to Windfall Films. The authors declare that Channel 4 was a commercial funder of the project. However, this does not alter their adherence to all the PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: DMS JL KN BAT PJB. Performed the experiments: DMS JL KN BAT PJB. Analyzed the data: DMS BAT MJB PJB ALMC GCS. Contributed reagents/materials/analysis tools: MJB ALMC GCS. Wrote the paper: DMS MJB BAT ALMC GCS KN JL PJB.