About the Authors

Miles Parker

miles.parker@csap.cam.ac.uk

Affiliation Centre for Science and Policy, University of Cambridge, Cambridge, United Kingdom

Andrew Acland

Affiliation Sciencewise, Harwell, Didcot, United Kingdom

Harry J. Armstrong

Affiliation The Babraham Institute, Cambridge, United Kingdom

Jim R. Bellingham

Affiliation School of the Physical Sciences, University of Cambridge, Cambridge, United Kingdom

Jessica Bland

Affiliation Nesta, London, United Kingdom

Helen C. Bodmer

Affiliation Department for Business, Innovation and Skills, London, United Kingdom

Simon Burall

Affiliation Involve, London, United Kingdom

Sarah Castell

Affiliation Ipsos MORI, London, United Kingdom

Jason Chilvers

Affiliation Science, Society and Sustainability (3S) Group, School of Environmental Sciences, University of East Anglia, Norwich, United Kingdom

David D. Cleevely

Affiliation Centre for Science and Policy, University of Cambridge, Cambridge, United Kingdom

David Cope

Affiliation Clare Hall, Cambridge, United Kingdom

Lucia Costanzo

Affiliation Department for Business, Innovation and Skills, London, United Kingdom

James A. Dolan

Affiliation NanoDTC, University of Cambridge, Cambridge, United Kingdom

Robert Doubleday

Affiliation Centre for Science and Policy, University of Cambridge, Cambridge, United Kingdom

Wai Yi Feng

Affiliation Faculty of Education, University of Cambridge, Cambridge, United Kingdom

H. Charles J. Godfray

Affiliation Oxford Martin Programme on the Future of Food, University of Oxford, Oxford, United Kingdom

David A. Good

Affiliation Department of Psychology, University of Cambridge, Cambridge, United Kingdom

Jonathan Grant

Affiliation RAND Europe, Cambridge, United Kingdom

Nick Green

Affiliation The Royal Society, London, United Kingdom

Arnoud J. Groen

Affiliation Department of Biochemistry, University of Cambridge, Cambridge, United Kingdom

Tim T. Guilliams

Affiliation Centre for Science and Policy, University of Cambridge, Cambridge, United Kingdom

Sunjai Gupta

Affiliation Public Health England, London, United Kingdom

Amanda C. Hall

Affiliation Department of Geographical Sciences, University of Bristol, Bristol, United Kingdom

Adam Heathfield

Affiliation Pfizer Ltd, Kent, United Kingdom

Ulrike Hotopp

Affiliation Department for Environment, Food and Rural Affairs, London, United Kingdom

Gary Kass

Affiliation Natural England, London, United Kingdom

Tim Leeder

Affiliation University of Bristol, Bristol, United Kingdom

Fiona A. Lickorish

Affiliation Cranfield University, Cranfield, United Kingdom

Leila M. Lueshi

Affiliation Department of Chemistry, University of Cambridge, Cambridge, United Kingdom

Chris Magee

Affiliation Understanding Animal Research, London, United Kingdom

Tiago Mata

Affiliation Department of History and Philosophy of Science, University of Cambridge, Cambridge, United Kingdom

Tony McBride

Affiliation The Royal Society, London, United Kingdom

Natasha McCarthy

Affiliation The Royal Academy of Engineering, London, United Kingdom

Alan Mercer

Affiliation Sciencewise, Harwell, Didcot, United Kingdom

Ross Neilson

Affiliation Cabinet Office, London, United Kingdom

Jackie Ouchikh

Affiliation Centre for Science and Policy, University of Cambridge, Cambridge, United Kingdom

Edward J. Oughton

Affiliation Cambridge Centre for Climate Change Mitigation Research (4CMR), Department of Land Economy, University of Cambridge, Cambridge, United Kingdom

David Oxenham

Affiliation Defence Science and Technology Laboratory, Salisbury, United Kingdom

Helen Pallett

Affiliation Science, Society and Sustainability (3S) Group, School of Environmental Sciences, University of East Anglia, Norwich, United Kingdom

James Palmer

Affiliation Keble College, Oxford, United Kingdom

Jeff Patmore

Affiliation Pembroke College, Cambridge, United Kingdom

Judith Petts

Affiliation University of Southampton, Southampton, United Kingdom

Jan Pinkerton

Affiliation Department for Business, Innovation and Skills, London, United Kingdom

Richard Ploszek

Affiliation The Royal Academy of Engineering, London, United Kingdom

Alan Pratt

Affiliation Home Office, London, United Kingdom

Sophie A. Rocks

Affiliation Cranfield University, Cranfield, United Kingdom

Neil Stansfield

Affiliation Ministry of Defence, London, United Kingdom

Elizabeth Surkovic

Affiliation Government Office for Science, London, United Kingdom

Christopher P. Tyler

Affiliation Parliamentary Office of Science and Technology, London, United Kingdom

Andrew R. Watkinson

Affiliation School of Environmental Sciences, University of East Anglia, Norwich, United Kingdom

Jonny Wentworth

Affiliation Parliamentary Office of Science and Technology, London, United Kingdom

Rebecca Willis

Affiliation Green Alliance, London, United Kingdom

Patrick K. A. Wollner

Affiliation Engineering Design Centre, Department of Engineering, University of Cambridge, Cambridge, United Kingdom

Kim Worts

Affiliation Department for Environment, Food and Rural Affairs, London, United Kingdom

William J. Sutherland

Affiliation Department of Zoology, University of Cambridge, Cambridge, United Kingdom

Competing Interests

The authors have declared that no competing interests exist. While their affiliations are to a wide range of bodies, public and private (including 2 authors affiliated to Ipsos Mori and Pfizer Ltd), the views in this paper are individual to the authors and do not necessarily represent those of the Institutions and organisations to which the authors belong. Furthermore, individual views have been submitted to challenge by all the other authors; the end result reflects combined, not single, views. This does not alter the authors’ adherence to PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: MP RD JO WS. Performed the experiments: MP AA HJA JRB JB HCB SB SC JC DDC DC LC JAD RD WYF HCJG DAG JG NG AJG TTG SG ACH AH UH GK TL FAL LML CM T. Mata T. McBride NM AM RN JO EJO DO HP J. Palmer J. Patmore J. Petts J. Pinkerton RP AP SAR NS ES CPT ARW JW RW PKAW KW WJS. Analyzed the data: MP AA HJA JRB JB HCB SB SC JC DDC DC LC JAD RD WYF HCJG DAG JG NG AJG TTG SG ACH AH UH GK TL FAL LML CM T. Mata T. McBride NM AM RN JO EJO DO HP J. Palmer J. Patmore J. Petts J. Pinkerton RP AP SAR NS ES CPT ARW JW RW PKAW KW WJS. Contributed reagents/materials/analysis tools: MP AA HJA JRB JB HCB SB SC JC DDC DC LC JAD RD WYF HCJG DAG JG NG AJG TTG SG ACH AH UH GK TL FAL LML CM T. Mata T. McBride NM AM RN JO EJO DO HP J. Palmer J. Patmore J. Petts J. Pinkerton RP AP SAR NS ES CPT ARW JW RW PKAW KW WJS. Wrote the paper: MP AA HJA JRB JB HCB SB SC JC DDC DC LC JAD RD WYF HCJG DAG JG NG AJG TTG SG ACH AH UH GK TL FAL LML CM T. Mata T. McBride NM AM RN JO EJO DO HP J. Palmer J. Patmore J. Petts J. Pinkerton RP AP SAR NS ES CPT ARW JW RW PKAW KW WJS.