About the Authors

Kathrin Cresswell

kathrin.beyer@ed.ac.uk

Affiliation The School of Health in Social Science, The University of Edinburgh, Edinburgh, United Kingdom

Jamie Coleman

Affiliation School of Clinical and Experimental Medicine, The University of Birmingham, Birmingham, United Kingdom

Ann Slee

Affiliation Centre for Population Health Sciences, The University of Edinburgh, Edinburgh, United Kingdom

Robin Williams

Affiliation Institute for the Study of Science, Technology and Innovation, The University of Edinburgh, Edinburgh, United Kingdom

Aziz Sheikh

Membership of the ePrescribing Programme Team is provided in the Acknowledgments

Affiliation Centre for Population Health Sciences, The University of Edinburgh, Edinburgh, United Kingdom

Competing Interests

The authors have read the journal’s policy and have the following conflicts: Kathrin Cresswell is a PLOS ONE Editorial Board member. This does not alter the authors’ adherence to all the PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: A. Sheikh JC KC. Performed the experiments: KC. Analyzed the data: KC. Contributed reagents/materials/analysis tools: A. Sheikh JC KC A. Slee RW. Wrote the paper: A. Sheikh JC KC A. Slee RW.