Fig 1.
‘King Size’ advertisements that appeared outside buses for 90 days beginning November 1, 2022.
Fig 2.
‘Queen Size’ advertisements that appeared outside buses for 90 days beginning November 1, 2022.
Fig 3.
‘Interior’ advertisements that appeared inside buses for 90 days beginning November 1, 2022.
Fig 4.
‘King Size’ advertisements that appeared outside buses for 90 days beginning December 1, 2022, (second phase of data collection).
Fig 5.
English- and Spanish-language advertisements that appeared on billboards for 90 days beginning December 1, 2022, on highways.
Fig 6.
English- and Spanish-language advertisements that appeared on billboards for 90 days beginning December 1, 2022, on highways.
Fig 7.
An example of a bus with sustainable fashion and climate change messaging on a bus running within the city area for 90 days in late 2022 and early 2023.
Fig 8.
Examples of interior bus advertising with general climate change messaging on a bus running in the city area for 90 days in late 2022 and early 2023.
Fig 9.
Examples of pilot work: Advertising at an Indoor Soccer facility in Southwest region beginning September 21, 2022.
Table 1.
QR code scans by advertisement.
Table 2.
Result of independent samples T-test (test variable = QR-code scans) for advertisement sizes (KING versus QUEEN).
Table 3.
(a) Result of Independent Samples T-test (test variable = QR-code Scans) for Ad Placement (exterior KING versus INTERIOR). (b) Result of Independent Samples T-test (test variable = QR-code scans) for Advertisement Placement (exterior QUEEN versus INTERIOR).
Table 4.
(a) Result of Independent Samples T-test (test variable = QR-code Scans) for Message Content (general climate change action versus sustainable fashion) within KING size advertisements. (b) Result of Independent Samples T-test (test variable = QR-code Scans) for Message Content (general climate change action versus sustainable fashion) within QUEEN size advertisements.
Table 5.
Result of Independent Samples T-test (test variable = QR-code Scans) for static (billboards) versus bus advertisements with identical messages.
Table 6.
Result of Independent Samples T-test (test variable = QR-code Scans) for advertisements with humans versus advertisements with non-human messages.
Table 7.
Summary of results (Means for various categories).