How advertising matters: Outdoor media strategies for increased engagement with creative climate change messages

• Maxwell Boykoff ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: boykoff@colorado.edu

  Affiliation Buckley Center for Sustainability Education, Department of Environmental Studies, Cooperative Institute for Research in Environmental Sciences [CIRES], University of Colorado Boulder, Boulder, Colorado, United States of America

  https://orcid.org/0000-0002-7474-2387

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• Harsha Gangadharbatla,

  Roles Conceptualization, Formal analysis, Methodology, Project administration, Software, Writing – original draft, Writing – review & editing

  Affiliation Hussman School for Journalism and Media, University of North Carolina, North Carolina, United States of America

  https://orcid.org/0000-0002-7461-3366

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• Beth Osnes-Stoedefalke

  Roles Conceptualization, Formal analysis, Funding acquisition, Investigation, Supervision, Writing – original draft, Writing – review & editing

  Affiliation Buckley Center for Sustainability Education, Department of Theater, University of Colorado Boulder, Boulder, Colorado, United States of America

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