About the Authors

Katherine Labonté

Contributed equally to this work with: Katherine Labonté, Valériane Champagne St-Arnaud

Roles Formal analysis, Investigation, Methodology, Validation, Writing – original draft, Writing – review & editing

Affiliation Marketing Department, Faculty of Business Administration, Université Laval, Quebec, Quebec, Canada

Valériane Champagne St-Arnaud

Contributed equally to this work with: Katherine Labonté, Valériane Champagne St-Arnaud

Roles Conceptualization, Funding acquisition, Investigation, Project administration, Resources, Supervision, Validation, Writing – original draft, Writing – review & editing

valeriane.champagne@fsa.ulaval.ca

Affiliation Marketing Department, Faculty of Business Administration, Université Laval, Quebec, Quebec, Canada

Competing Interests

The authors have declared that no competing interests exist.