About the Authors

Rachel J. Primrose

Affiliations Sensory Evaluation Center, The Pennsylvania State University, University Park, Pennsylvania, United States of America, Department of Food Science, College of Agricultural Sciences, The Pennsylvania State University, University Park, Pennsylvania, United States of America

Toral Zaveri

Affiliations Sensory Evaluation Center, The Pennsylvania State University, University Park, Pennsylvania, United States of America, Department of Food Science, College of Agricultural Sciences, The Pennsylvania State University, University Park, Pennsylvania, United States of America

Alyssa J. Bakke

Affiliations Sensory Evaluation Center, The Pennsylvania State University, University Park, Pennsylvania, United States of America, Department of Food Science, College of Agricultural Sciences, The Pennsylvania State University, University Park, Pennsylvania, United States of America

Gregory R. Ziegler

Affiliation Department of Food Science, College of Agricultural Sciences, The Pennsylvania State University, University Park, Pennsylvania, United States of America

Howard R. Moskowitz

Affiliation Mind Genomics Associates Inc., White Plains, New York, United States of America

John E. Hayes

jeh40@psu.edu

Affiliations Sensory Evaluation Center, The Pennsylvania State University, University Park, Pennsylvania, United States of America, Department of Food Science, College of Agricultural Sciences, The Pennsylvania State University, University Park, Pennsylvania, United States of America

Competing Interests

RJP, TZ, AJB, JEH and GRZ declare no conflict of interest. HRM is the founder and principal of Mind Genomics Associates, Inc, who donated use of the IdeaMap software platform for this project. This does not alter the authors' adherence to PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: JEH GRZ RJP TZ. Performed the experiments: RJP. Analyzed the data: RJP. Contributed reagents/materials/analysis tools: HRM. Wrote the paper: RJP JEH GRZ TZ AJB.