About the Authors

Ronggang Zhou

zhrg@buaa.edu.cn

Affiliation School of Economics and Management, Beihang University, Beijing, P. R. China

Patrick S. W. Fong

Affiliation Department of Building & “Real Estate”, Hong Kong Polytechnic University, Hong Kong, P. R. China

Peking Tan

Affiliation Research & Development, Greater China, Millward Brown, Beijing, P. R. China

Competing Interests

PT currently works as RD Director Greater China at Millward Brown, a market research company. This does not alter the authors’ adherence to all the PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: RZ PT. Performed the experiments: RZ PT. Analyzed the data: RZ. Contributed reagents/materials/analysis tools: RZ. Wrote the paper: RZ. Contributed literature review and edited manuscript: PF.