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Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development
Maibach EW,
Leiserowitz A,
Roser-Renouf C,
Mertz CK
(2011)
Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development.
PLOS ONE 6(3): e17571.
https://doi.org/10.1371/journal.pone.0017571