The Bitter Truth about Morality: Virtue, Not Vice, Makes a Bland Beverage Taste Nice

Open Access

Peer-reviewed

Research Article

Kendall J. Eskine ,

* E-mail: kjeskine@loyno.edu

Affiliation Department of Psychological Sciences, Loyola University, New Orleans, Louisiana, United States of America
⨯
Natalie A. Kacinik,

Affiliation Department of Psychology, The Graduate Center and Brooklyn College of the City University of New York, New York, New York, United States of America
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Gregory D. Webster

Affiliation Department of Psychology, University of Florida, Gainesville, Florida, United States of America
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Beverages
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Emotions
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Taste
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Sensory perception
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Gustatory system
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Prosocial behavior
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Cognition
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Tactile sensation
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