Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale

• Barbara Mintzes ,

  * E-mail: Barbara Mintzes bmintzes@chspr.ubc.ca

  Affiliation Department of Anesthesiology, Pharmacology and Therapeutics, University of British Columbia, Vancouver, Canada

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• Steve Morgan,

  Affiliation School of Population and Public Health and Centre for Health Services and Policy Research, University of British Columbia, Vancouver, Canada

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• James M. Wright

  Affiliation Departments of Anesthesiology, Pharmacology and Therapeutics and Medicine, University of British Columbia, Vancouver, Canada

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