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Article Source: Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations
Gattol V, Sääksjärvi M, Carbon CC (2011) Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations. PLOS ONE 6(1): e15849. https://doi.org/10.1371/journal.pone.0015849

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