About the Authors

Kirsten E. Bevelander

Contributed equally to this work with: Kirsten E. Bevelander, Kirsikka Kaipainen

Affiliation Department of Communication Science, University of Amsterdam, Amsterdam, the Netherlands

Kirsikka Kaipainen

Contributed equally to this work with: Kirsten E. Bevelander, Kirsikka Kaipainen

kirsikka.kaipainen@vtt.fi

Affiliation VTT Technical Research Centre of Finland, Tampere, Finland

Robert Swain

Affiliation College of Engineering and Mathematical Sciences, University of Vermont, Burlington, Vermont, United States of America

Simone Dohle

Affiliation Institute for Environmental Decisions, Consumer Behavior, ETH Zurich, Zurich, Switzerland

Josh C. Bongard

Affiliation College of Engineering and Mathematical Sciences, University of Vermont, Burlington, Vermont, United States of America

Paul D. H. Hines

Affiliation College of Engineering and Mathematical Sciences, University of Vermont, Burlington, Vermont, United States of America

Brian Wansink

Affiliation Charles H. Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, United States of America

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: KEB KK RS SD JCB PDHH BW. Performed the experiments: RS. Analyzed the data: KEB KK RS. Contributed reagents/materials/analysis tools: JCB PDHH. Wrote the paper: KEB KK RS SD JCB PDHH BW. Programmed the crowdsourcing website: RS.