Mass media through the Internet is a powerful means of disseminating medical research. We aimed to determine whether and how the interpretation of research results is misrepresented by the use of “spin” in the health section of Google News. Spin was defined as specific way of reporting, from whatever motive (intentional or unintentional), to emphasize that the beneficial effect of the intervention is greater than that shown by the results.
We conducted a cross-sectional study of news highlighted in the health section of US, UK and Canada editions of Google News between July 2013 and January 2014. We searched for news items for 3 days a week (i.e., Monday, Wednesday, and Friday) during 6 months and selected a sample of 130 news items reporting a scientific article evaluating the effect of an intervention on human health.
In total, 78% of the news did not provide a full reference or electronic link to the scientific article. We found at least one spin in 114 (88%) news items and 18 different types of spin in news. These spin were mainly related to misleading reporting (59%) such as not reporting adverse events that were reported in the scientific article (25%), misleading interpretation (69%) such as claiming a causal effect despite non-randomized study design (49%) and overgeneralization/misleading extrapolation (41%) of the results such as extrapolating a beneficial effect from an animal study to humans (21%). We also identified some new types of spin such as highlighting a single patient experience for the success of a new treatment instead of focusing on the group results.
Citation: Haneef R, Lazarus C, Ravaud P, Yavchitz A, Boutron I (2015) Interpretation of Results of Studies Evaluating an Intervention Highlighted in Google Health News: A Cross-Sectional Study of News. PLoS ONE 10(10): e0140889. https://doi.org/10.1371/journal.pone.0140889
Editor: Delphine S. Courvoisier, University of Geneva, SWITZERLAND
Received: July 10, 2015; Accepted: October 1, 2015; Published: October 16, 2015
Copyright: © 2015 Haneef et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited
Data Availability: All relevant data are within the paper and its Supporting Information files.
Funding: Ms. Romana HANEEF is funded by a doctoral fellowship of the doctoral network of Ecole des hautes études en santé publique (EHESP), Rennes, France. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.
Competing interests: The authors have declared that no competing interests exist.
Mass media through the Internet is an important and powerful means of disseminating and communicating medical research . Especially, health news attracts large audiences and affects the behavior of healthcare providers and patients . According to a report by Canadian Institute of Health Research, nearly 9 in 10 Canadians make decisions affecting their health as a direct result of media reports . Such impacts may be beneficial, but high media coverage may have adverse effects. For example, a peak in media attention regarding group A streptococcal (GAS) disease and its testing in pediatric emergency departments was associated with an increase in the prescription of rapid tests for GAS despite no increase in the number of children presenting symptoms that might warrant such testing .
Undistorted dissemination of results of medical research is important to physicians, the scientific community and the public . In theory, health news should be an accurate reflection of the research findings. Misrepresentation of study results to intentionally or unintentionally highlight that the beneficial effect of the intervention in terms of efficacy and safety is higher than that shown by the results is called “spin” . Spin has been highlighted in the medical literature using various terms or synonyms such as distorted presentation [5, 6], misrepresentation [7, 8], exaggeration of research results [9–11], boasting , misleading or inadequate reporting [12, 13], biased interpretation , overinterpretation , or misinterpretation and inappropriate extrapolation . This issue has been mainly addressed in case studies but also in some systematic assessments of cohorts of articles and press releases.
Previous studies have shown that spin is frequent in articles published in scientific journals, particularly in abstract conclusions , and that the presence of spin has an impact on readers’ interpretation . Furthermore, spin in press releases and news items is related to the presence of spin in the abstract conclusions of published articles, and the findings of randomized controlled trials (RCTs) based on press releases and media coverage could be misinterpreted [7, 11].
Google News, which has one billion people a week using its news content, is one of the largest and most up-to-date online news services around the world . Google News “watches” more than 4500 news sources worldwide. This service covers news articles appearing in the previous 30 days on various news websites. Google News aggregates content from more than 25,000 publishers. The health section of Google News includes online news citing new scientific research. However, to our knowledge, no critical assessment of the content of news items highlighted in the health section of Google News has been published.
We aimed to describe and assess the frequency of spin in news items reporting the results of studies evaluating an intervention that are highlighted in the health section of Google News.
We conducted a cross-sectional study of news highlighted in the health section of Google News.
Selection of health news referring to scientific articles
We systematically searched the health section of Google News (http://news.google.com/) for US, UK and Canada editions, 3 times a week (i.e., Monday, Wednesday and Friday) at the same time (14:00–17:00 Paris time) from July 19, 2013 to January 19, 2014. We arbitrarily selected these 3 country editions and working days. The duration of a given study highlighted in the health section of Google News varied from 30 min to 3 hours depending on the number of hits it received. Because of this “rapidly varying process” and lack of news archives of the front page, we systematically selected the news highlighted at a specific time.
In a first step, one researcher (RH) screened all the headlines of news appearing in the health section of Google News. News appearing in the health section has “real-time coverage” (i.e., all news reporting the same study at that time by different news sources but not highlighted on the front page). We included news that referred to a published study evaluating the effect of a treatment (pharmacological or non-pharmacological treatment) on human health regardless of study design. We also included any article published in any non-medical journal. We excluded news that reported 1) studies of correlation, screening, diagnostic, prognostic, case reports, guidelines and vaccine development; 2) highlighted the results of studies reported as an abstract or a poster presented in a scientific meeting or were unpublished; and 3) reported 2 or more scientific studies in one news item. If news dedicated to the same study appeared on the front page of more than one country edition by same or different news sources, only one of the news items was randomly selected.
In a second step, for previously selected news, the full text of the scientific articles was retrieved by using the reference of the article highlighted in the selected news or in “real-time coverage” of that news. If no reference was reported in the selected news, the name of the study author and the scientific journal that published the original study was searched in “real-time coverage” of the news. If the name of the scientific journal was mentioned, the author’s name was used to systematically search the current scientific journal issue or Google scholar, PubMed and Google. All retrieved articles were screened by 2 researchers (RH, CL).
Classification of spin (misrepresentation of study results)
We defined “spin” as a specific way of reporting, from whatever motive (intentional or unintentional), to emphasize that the beneficial effect of the intervention is higher than that shown by the results .
We developed the classification of spin in 3 steps. First, we identified spin from a literature review on spin in published articles [5, 6, 12, 14, 16–27] and on reporting of scientific results in media and press releases [2, 4, 7, 9, 13, 28–38]. Second, we randomly selected a sample of 30 news items with or without spin to enrich our preliminary classification of spin. Third, the authors discussed the different types of spin retrieved and developed a classification of spin in 3 main categories: misleading reporting, misleading interpretation, and inadequate extrapolation.
Misleading reporting was defined as an incomplete or inadequate reporting of any important information in context of that research and that could be misleading for the reader. This category includes 1) not reporting adverse events; 2) misleading reporting of study design; 3) selective reporting of outcomes favoring the beneficial effect of the treatment (e.g., statistically significant results for efficacy outcomes or statistically non-significant results for safety outcomes); 4) linguistic spin (i.e., any word or expression emphasizing the beneficial effect of the treatment ); and 5) any other type of misleading reporting not classified under the above section.
Misleading interpretation was defined as an interpretation of the study results in news not consistent with the results reported in the scientific articles and overestimating the beneficial effect of the treatment. This category includes 1) claiming a beneficial effect of the treatment despite statistically non-significant results; 2) claiming an equivalent effect of the treatment for statistically non-significant results; 3) claiming that the treatment is safe for statistically non-significant results despite lack of power; 4) claiming safety of the treatment despite adverse events reported in the scientific articles; 5) claiming a causal effect (i.e., implies a cause and effect relationship between the intervention being assessed and the outcome of interest ) despite non-randomized study design; 6) concluding a beneficial effect despite lack of a comparator; 7) focus on p-value instead of clinical importance; 8) interpretation of relative risk as absolute risk; and 9) any other type of misleading interpretation not classified under the above section.
Overgeneralization/misleading extrapolation was defined as overgeneralization of study results in news to different populations, interventions or outcomes that were not assessed by the study. This category includes 1) extrapolation of animal study results to human application; 2) extrapolation of preliminary study results to clinical application; 3) extrapolating the effect of study outcomes to other outcomes for the disease; 4) extrapolation of the beneficial effect of the study intervention to a different intervention (e.g., broccoli, which contains sulphoraphane, was claimed as beneficial by health news, but the study evaluated the benefit of a sulphoraphane compound only); 5) extrapolation from the study participants to a larger or different population; 6) inappropriate implication for clinical or daily use (i.e., an improper recommendation or advice to use the intervention in clinical practice or daily use not supported by study results); and 7) any other types of extrapolation not classified under the above section.
All other spin that could not be classified with this scheme were systematically recorded and secondarily classified.
Two researchers (RH, CL) with expertise in clinical epidemiology systematically read the abstract, methods and results sections of the scientific article and independently extracted data from the news using a preliminarily tested data extraction form. Two researchers (RH, IB) tested the form on a randomly selected sample of 10 news items by reading the referenced article and the content of the selected news items to extract specific information for spin. We evaluated the spin only in the health news. Discrepancies were resolved by discussion until consensus. If needed, a third researcher (IB) appraised the news and related article. The concordance between 2 reviewers for the assessment of spin is reported in S1 Table; the overall kappa coefficient was 0.65 [95% 0.48–0.82].
The following data were collected:
- General characteristics of health news: we recorded the type of online news outlet (general news outlet dedicated to several domains including health such as BBC or health-specific news outlet dedicated to health only such as Medscape). We evaluated whether the following information were reported in the news: study population, study design, sample size, study limitations and funding source. We considered that the study design was reported in the news if it mentioned how the intervention was assigned to the study sample. We also assessed whether the news cited a full reference or an electronic link to the published article.
- General characteristics of published articles: we recorded the journal type (i.e., specialized or general medical journal), study population (human and animal), study design (RCT, observational study, etc.), sample size, and funding source (non-profit, profit, both).
- Prevalence of spin in news
We assessed the presence of spin in 1) headlines and 2) the text of the news, which may include quotations by study authors, experts or patients, when available in news. We identified the spin in these 2 sections of the news according to our classification in 3 main categories.
Selection of health news
We screened 4,020 news items, of which 130 met our inclusion criteria and were included in this study are reported in Fig 1. The list of selected news items with referenced scientific articles is in S2 Table.
General characteristics of health news
Overall, 98 (75%) of the news items were reported by a general news outlet (Table 1). The study population was reported in 90% of news items, the study design in 75% and the sample size in 68%. Some study limitations were reported in 44% of news items. Only 25% of items reported a funding source. In total, 78% of the news items did not report a full reference or electronic link to the published article.
General characteristics of scientific articles
Of the 130 scientific articles, 58 (45%) were published in specialized medical journals, 52 (40%) in general medical journals and 20 (15%) in life sciences journals (Table 1). The funding source was non-profit for 86 (66%). The study population was humans in 101 articles (78%) and animals in 29 (22%). Of the 101 articles of human studies, 14 (14%) were of meta-analysis and systematic reviews, 39 (39%) RCTs and 48 (48%) observational studies.
Prevalence of spin in news headlines
We identified 58 (45%) news headlines with at least one spin (Table 2). Among news items reporting animal studies (n = 29), 48% (14/29) of headlines implied overgeneralization/misleading extrapolation from animals to humans. For example, in an animal study of rats evaluating a new treatment, the headline was “Big breakthrough in cure for blindness” with a picture of a human eye. This example contains 2 types of spin: first, the use of linguistic spin (i.e., “Big breakthrough”) and second, overgeneralization/misleading extrapolation from animals to humans. For news items reporting a non-randomized study design (n = 77), 22% (20/77) of headlines claimed a causal effect. For example, for a news item with the headline “Vitamin D boosts strength of children,” the study found only an association between maternal plasma 25 (OH) D statuses at 34 weeks’ gestation and children’s muscle strength at age 4 years in a non-randomized study design.
Prevalence of spin in the text of news items
We identified 114 (88%) news items with at least one spin in the text (Table 2). The news items contained a median [IQR] of 3 [1.0–4.0] types of spin. We identified 18 types of spin in our sample of news (Table 3).
Overall, 76 (59%) news items had at least one misleading reporting. One third of news items did not report adverse events, even though these were reported in the scientific articles. Use of linguistic spin or “hype” was identified in almost half of news items. For example, a news item stated “A radical drug which lowers cholesterol by silencing a key gene […]. The medication has been hailed as a Wonder drug, bringing down deaths from cardiac problems”.
A total of 90 (69%) news items had at least one misleading interpretation. Almost 49% of these items incorrectly claimed a causal effect of the intervention despite non-randomized study design (observational studies). For example, a news item reported that “Daytime naps help improve learning in pre-school children by significantly enhancing their memories”. Use of “improve” and “enhancing” implied a causal link between the intervention (daytime naps) and outcome (learning). This claim was inappropriate because the study was not randomized and the study design was a before-and-after study without a control group.
Finally, 53 (41%) news items had at least one overgeneralization/misleading extrapolation such as extrapolating a beneficial effect from an animal study to humans (21%). A news item reported that “Researchers have shown that contact lenses […] are an effective way of treating glaucoma patients”; the published study was on white rabbits. This item was reported with a photo of a woman holding a lens.
We also identified some new spin such as highlighting a single patient experience for the success of a new treatment. The interpretation should focus on group results. For example, to highlight the success of a new treatment for prostate cancer, the news item reported that “PROSTATE cancer patient Bob McGregor is living proof that a new treatment regime for the disease is as good as gold”. Other types of spin implied that the treatment is available but that it was at a very early stage of development; for example, one news item announced, “Here is good news for cancer patients […],”about a study performed on 3 mice, and the treatment will not available for current cancer patients.
Spin in quotations.
We identified 115 (89%) news items reported with at least one quoted comment, 44% (51/115) with at least one example of spin. Of the 167 quoted comments reported, 59% (99/167) were by the study authors, 37% (62/167) experts and 4% (6/167) patients. Spin was identified in 43% (43/99) of quoted comments by authors, 19% (12/62) experts and 83% (5/6) patients. For example, in a study with statistically non-significant results, the author’s quote was “To me it’s one of the best things that have happened in my medical practice. It’s rare to see something that works so dramatically. We didn’t realize it was going to produce such a massive reduction in side effects. It’s very solid step forward. It enables new technology to be used properly. It’s well on the way to becoming the norm”.
The prevalence of spin by type of news outlet (panel A), study design (panel B) and funding source (panel C) are described in Fig 2.
Our evaluation of 130 news items that reported studies evaluating an intervention highlighted in the health section of Google News during a 6-month period showed a substantial misrepresentation of results. Among 130 news items, 88% contained at least one spin. These spin were mainly related to misleading reporting (59%), misleading interpretation (69%) and overgeneralization/misleading extrapolation (41%) of study results. However, we did not determine the source of the spin – scientific articles or added by journalists.
Research on spin in biomedical research is recent. Previous studies have focused on spin in RCTs [5, 7, 39, 40], diagnostic test accuracy studies [6, 41], non-randomized studies [14, 16, 42] and epidemiologic studies  and demonstrated a high prevalence of spin in published articles. A recently published RCT demonstrated that the presence of spin in abstract conclusions could have an impact on readers’ interpretation.  Other studies showed misrepresentation of research results in press releases [9, 28, 29, 31] and how it could have an impact on news  . Furthermore, Yavchitz et al. showed that the presence of spin was associated with an overestimation of the beneficial effect of the treatment from research articles to press releases and the news . Some studies have specifically assessed the contents of news and showed that the quality of reporting was poor, with important information missing  and a lack of reporting of the study limitations . For example, in the United States  and in Canada , 53% and 68% of news stories, respectively, failed to mention the potential harms related to drug treatments for patients and failed to quantify the benefits.
To our knowledge, our study is the first to systematically assess the misrepresentation of research results highlighted in the health section of Google News, which has one billion users of its news content each week worldwide . Our study provides a comprehensive evaluation and classification of spin in a highly disseminated sample of news reporting the results of scientific studies. We developed a classification of spin that could be applied equally to scientific research, press releases and news. Nevertheless, we cannot provide conclusions on the origin of the spin; indeed, the presence of spin in news could be related to the presence of spin in the published articles.
The first limitation is that the assessment of spin necessarily involves some subjectivity. Consequently, all reports were evaluated independently by 2 researchers. Second, we did not evaluate to what extent the spin was misleading for readers. The possible impact of spin on public perception about new treatments reported in health news should be studied. Third, our arbitrary selection of 3 country editions for Google News may limit the extrapolation of results to other country editions. Finally, we did not evaluate the origin of spin in news, whether it was due to journalists’ lack of scientific knowledge or from the published article.
Misrepresentation of results can have serious consequences such as raising false hope among patients, distrust about new treatments, misguided choices that may put people’s health at risk or influence policy makers to adopt inadequate or harmful laws, regulations, or policies.
The implication of this study is to define strategic interventions to reduce the spin and the impact of spin on readers’ interpretation. These interventions could focus on researchers, journalists and the public. In fact, previous studies showed that spin in press releases and news items frequently came from the scientific articles [7, 11]. Consequently, to reduce the spin in news, the occurrence of spin should first be reduced in articles and then press releases. Second, we should train journalists to identify spin in scientific articles and avoid the dissemination of spin in the news. Finally, we should develop a users’ guide for the public to critically appraise news items and teach the public how to appraise health news critically. Some interesting initiatives [46, 47] such as “Behind the Headlines” , provide a critical analysis of health news stories.
Further research is recommended to assess the impact of spin on reader’s interpretation and public behaviour and which type of spin has high impact.
In this sample of highly disseminated Google health news, the interpretation of research results was frequently misrepresented. However, we do not know whether these spin were from the scientific articles themselves or added in the news.
S1 Table. Kappa coefficients for concordance on spin in Google health news items.
S2 Table. List of the selected news items with referenced scientific articles and relevant news outlets.
We thank Ms. Elise DIARD for her help in this study. We acknowledge help in English proofreading by Ms. Laura SMALES (BioMedEditing, Toronto, Canada).
Conceived and designed the experiments: RH PR IB. Performed the experiments: RH CL. Analyzed the data: RH CL. Contributed reagents/materials/analysis tools: RH CL AY. Wrote the paper: RH CL PR AY IB.
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