In social environments, decisions not only determine rewards for oneself but also for others. However, individual differences in pro-social behaviors have been typically studied through self-report. We developed a decision-making paradigm in which participants chose from card decks with differing rewards for themselves and charity; some decks gave similar rewards to both, while others gave higher rewards for one or the other. We used a reinforcement-learning model that estimated each participant's relative weighting of self versus charity reward. As shown both in choices and model parameters, individuals who showed relatively better learning of rewards for charity – compared to themselves – were more likely to engage in pro-social behavior outside of a laboratory setting indicated by self-report. Overall rates of reward learning, however, did not predict individual differences in pro-social tendencies. These results support the idea that biases toward learning about social rewards are associated with one's altruistic tendencies.
Citation: Kwak Y, Pearson J, Huettel SA (2014) Differential Reward Learning for Self and Others Predicts Self-Reported Altruism. PLoS ONE 9(9): e107621. https://doi.org/10.1371/journal.pone.0107621
Editor: Mathias Pessiglione, Inserm, France
Received: January 9, 2014; Accepted: August 21, 2014; Published: September 12, 2014
Copyright: © 2014 Kwak et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Funding: This research was supported by National Institute on Drug Abuse (NIDA) Grant P30 DA023026. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of NIDA. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.
Competing interests: The authors have declared that no competing interests exist.
The cardinal assumption of models of decision making – both in economics and psychology – is that individuals learn to make choices that maximize personal utility , . Such models do not require that individuals consciously use some optimal, rational strategy for learning; for example, equilibria readily arise in competitive markets even if the individuals constituting the market do not have complete information , . Laboratory studies of learning in decision situations have accordingly focused on how individuals integrate personal rewards and punishments. For example, the widely used Iowa gambling task (IGT)  requires participants to choose between card decks with different proportions of rewards and punishments. Through feedback over dozens of trials, individuals learn to choose more profitable over less profitable decks, and the rate of learning about those rewards has been linked to clinical decision-making deficits – and explained using computational models of decision making , .
Yet, it has long been recognized that many real-world decisions are made in a social context – choices depend not only on personal goals, but also potential benefits for others. Most laboratory studies of decision making in social contexts have used simple interactive games , usually involving a one-shot distribution of money between oneself and others. Results from such tasks allow researchers to calculate measures of other-regarding preferences, such as the degree to which altruism, fairness, and reciprocity modulate decisions . Economists have formalized these behaviors in models – such as the social preference model  and social exchange theory ,  – in which outcomes for others are transformed into subjective payoffs for oneself. While such interactive games have led to seminal theoretical advances in understanding of social preference, they are explicitly constructed to minimize social learning (e.g., limited numbers of trials, full information is given to participants). In contrast, everyday social decisions are often made in a dynamic environment that requires learning from past rewards. Thus, implicit measures of reward learning and preference may be more sensitive than explicit measures, both for predicting future choices and for probing psychiatric disorders associated with social dysfunction .
To investigate how reward learning contributes to social preferences, we designed a social gambling task (SGT) that incorporates rewards for oneself and for a desirable charity into an interactive and dynamic game. Our task is based upon the well-studied IGT. In the SGT, every draw of a card leads to a payoff for oneself and a payoff for a charity – with each of four decks having a different relative distribution of each sort of payoff. We use charitable donations as a prototypic method for eliciting social preferences: even though donations are made without offsetting material benefits to oneself , they reliably engage processes associated with social cognition ,  and with reward processing , .
To understand how participants learned about rewards during the SGT, we adopted a reinforcement-learning modeling approach . By incorporating both self and charity rewards into the model, we could probe subjects' relative sensitivity to self versus charity rewards. Converging evidence from participants' choices and modeling results shows that social learning – relatively higher weighting of charitable as opposed to personal outcomes – predicts altruistic behavior.
Materials and Methods
Data were collected from 103 participants (44 men, 59 women; age range = 18–36 years, M = 23 years, SD = 4 years). We excluded one participant who chose the same deck on all 100 trials, leaving a final sample of 102 participants. All participants provided written informed consent under a protocol approved by the Duke University Institutional Review Board. The data set collected from all 103 participants will be publically available upon request.
Before task presentation, participants read instructions on the study paradigm and a brief introduction to a charity foundation to which earnings would be donated. As a charity with broad appeal for our participants, we used the “Make a Wish!” foundation, which helps young children with severe illness accomplish their dreams. Participants then performed the social gambling task described below. Upon completion of that task, they filled out a battery of measures that includes general reward sensitivity and other-regarding preferences: BAS subscore of the Behavioral Inhibition/Behavioral Activation System (BIS/BAS, an index of approach and avoidance tendencies)  and the Temporal Experience of Pleasure Scale (TEPS, an index of reward experience and anticipation)  as reward sensitivity measures, the Interpersonal Reactivity Index (IRI) as an assessment of dispositional empathy towards others  and the altruism and selfishness scores of the Helping Orientation Questionnaire (HOQ) as indices of pro-social personality . The HOQ questionnaire is composed of twenty-three multiple-selection questions, such as: “A person in one of your classes is having trouble at home and with school work. You: A) help the person as much as you can. B) tell the person not to bother you. C) leave the person alone to work out his or her own problems. D) agree to tutor the person for a reasonable fee”. Experimental studies have indicated that greater altruistic tendencies as measured by HOQ predict greater helping of a person in need . After completion of the task, we asked the participants the following questions related to the charity foundation. How much do you agree with the goal of this charity foundation? (1 = very much disagree, 5 = very much agree), In a scale of 1 to 5 how much did the goal/mission of the charity affect your decision in choosing the card decks? (1 = not at all, 5 = very much), How did you feel when you won money for yourself? (Happinessself: 1 = very unhappy, 5 = very happy), How did you feel when you won money for the charity (Happinesscharity: 1 = very unhappy, 5 = very happy)? At the end of each experimental session, the experimenter paid the participant according to their choices and made a separate donation to the charity (both ranging from $8 to $24).
Social Gambling Task (SGT)
Our task modifies the basic structure of the Iowa gambling task (IGT) , such that each card deck is associated not only with monetary outcomes for the player, but also monetary outcomes for a charity. The four decks had differing payoffs for self versus charity in a 2×2 fully orthogonal design (S+/C+, S+/C−, S−/C+, S−/C−; S = self, C = charity, + = gain deck, − = loss deck); see Figure 1 for details on card payout structure. For the gain decks, each card draw always gave $50, but in some trials it was also associated with losses ranging between $25 and $75 (i.e. loss of either $25, $50 or $75). Each card draw only displayed the outcome combining the gain and loss which ranged between −$25 to $25. Every 10 trials had 5 loss trials with a total loss of $250, thus resulting in an accumulated net gain of $250. For the loss decks, each card draw always gave $100 with some trials giving losses ranging between $150 and $350 (i.e. loss of either $150, $200, $250, $300 or $350). The outcome displayed ranged between −$250 to −$50. Every 10 trials had 5 loss trials with a total loss of $1250, thus resulting in an accumulated net loss of $250. The outcome values were deterministic in that we used these fixed values across participants. The four card decks were horizontally displayed in the center of the screen.
S = self, C = charity, + = gain deck, − = loss deck. For the gain decks, each card draw always gave $50 but in some trials it was also associated with losses ranging between $25 and $75 (i.e. loss of $25, $50 or $75). Each card draw only displayed the outcome combining the gain and loss, which ranged between −$25 to $25. Every 10 trials had 5 loss trials with a total loss of $250, thus resulting in a net gain of $250. For the loss decks, each card draw always gave $100 with some trials giving losses ranging between $150 and $350 (i.e. loss of $150, $200, $250, $300 or $350). The outcome displayed ranged between −$250 to −$50. Every 10 trials had 5 loss trials with a total loss of $1250, thus resulting in a net loss of $250. (a.) and an example screen display of a trial in SGT (b.).
After the player chose a deck, two separate payouts pertaining to self and to charity appeared. After a total of 100 selections, the task automatically stopped without warning; participants did not know how many trials the task comprised. The total accumulated amount won for self and for charity was shown on top of the screen on every trial. We gave the following instructions to the participants: “In this study you will earn money for yourself and for a charity by playing a card deck game. There will be 4 card decks shown on the screen horizontally. You will select one card at a time by pressing the corresponding four keys. Each card draw will tell you how much you won for yourself and for the charity. For both domains, sometimes you will win more money than others and sometimes you will even lose money. The total money you earned for yourself and for charity will be shown on top of the screen. You are absolutely free to switch from one deck to another at any time, and as often as you wish. The only hint we can give you, and the most important thing to note is this: Out of the four decks of cards, there are some that are worse than others for you or for charity. Also note that the computer does not change the order of the cards once you begin the game. That is, it does not make you win or lose at random.”
SPSS Statistics 20.0.0 statistical software (SPSS Inc., Chicago, IL) was used for all statistical analyses. The statistical threshold for all analyses was a p value of .05. When computing tests for repeated measures data, the Huynh–Feldt epsilon  was used to determine whether data met the assumption of sphericity (Σ>0.75). In cases where the sphericity assumption was not met, the F statistic was evaluated for significance using the Huynh–Feldt adjusted degrees of freedom. The reinforcement learning model was implemented using MATLAB (The Mathworks, Natick, MA).
Reinforcement Learning Model
To characterize the evolution of subjects' choices during the experiment, we fit individual subjects' choices with a reinforcement learning model. Decisions were assumed to be based on action values for each deck, calculated in response to the history of received rewards of both types. Specifically, the value (Vij) of deck i on a given trial j is defined as:(1)where (QSij) and (QCij) are the estimated rewards to self and charity, respectively, for deck i on trial j. The parameter α ranges between completely self-interested valuation (α = 1) and completely charity-interested valuation (α = 0), as fit individually for each subject based on observed choice patterns. QSij and QCij are updated each time the particular deck is chosen.
RS and RC are the observed reward outcomes for self and charity on the current trial j, λS and λC are learning rates, and (Rj – Qj-1) are the reward prediction errors for each reward type.
Our model links option values (Vij) with choice probabilities via the softmax rule .
Here, P is the probability of choosing a particular deck i on a given trial j and β is a so-called “greediness” parameter with β = ∞ corresponding to perfectly greedy (exploitive) choice behavior.
Option values Vij were weighted sums of separately learned self and charity values for each deck, with the proportion controlled by a parameter α. We fit models using a maximum log likelihood method implemented with MATLAB's constrained optimization routines (i.e. fmincon). For each subject, we fit β, α, and two learning rates that captured responses to self and charity rewards.
Social Gambling Task
We examined the relative bias in choosing cards from gain decks compared to loss decks, for self and charity independently. To determine how learning emerged across time for self and charity, we looked at the changes in the relative proportion of choices from gain decks versus loss decks – a quantity hereafter called the Learning Index (LI) – across 10 blocks of 10 trials each. Specifically, learning index for self (LIself) and charity (LIcharity) was independently calculated as follows: LIself = (# of cards drawn from S+/C+ and S+/C− decks) - (# of cards drawn from S−/C+ and S−/C− decks), LIcharity = (# of cards drawn from S+/C+ and S−/C+ decks) - (# of cards drawn from S+/C− and S−/C− decks). A repeated measures ANOVA with domain (LIself vs. LIcharity) by block (block 1–10) as within-subject factors showed a significant main effect of block (F6.18,624.36 = 18.8, p<0.001) (Figure 2). A post hoc linear contrast for block was also significant (F1,101 = 50.05, p<0.001). No main effect of domain (F1,101 = 2.85, p = 0.095) or domain by block (F9,909 = 0.68, p = 0.73) interaction was found.
Each block consists of 10 card draws. Learning index for self (LIself) and charity (LIcharity) was independently calculated as follows: LIself = (# of cards drawn from S+/C+ and S+/C− decks) - (# of cards drawn from S−/C+ and S−/C− decks), LIcharity = (# of cards drawn from S+/C+ and S−/C+ decks) - (# of cards drawn from S+/C− and S−/C− decks).
LIself became significantly different from zero by block 3 (t101 = 3.95, p<0.001) but not at block 1 or 2. LIcharity became significantly different from zero by block 4 (t101 = 3.35, p<0.005), but not earlier. When examining each deck independently, the rate of choices of the S+/C+ deck increased across blocks, with participants choosing that deck beyond chance level beginning from block 3 (t101 = 3.54, p<0.001). These results indicate that subjects, on average, learned reward contingencies for both domains; however, learning occurred approximately one block earlier for self rewards.
We next categorized individuals into learners and non-learners for each domain (Figure 3 and 4). For the purpose of categorization, we used the relative proportion of choices of the gain decks compared to the loss decks. Following this criterion, we defined learners as individuals who chose decks involving gains significantly more than decks involving losses, throughout the entire experiment (LI>22, based on binomial test at p<0.05). This led to the following subgroups: learners in both the self and charity (Learning All group, N = 36), learners for only self but not the charity (Learning Self group, N = 12), learners for only charity but not the self (Learning Charity group, N = 7), those who chose the loss decks significantly more than the gain decks in one or both the self and charity domain (Anti-Learning group, N = 11), and individuals who did not show evidence of learning for either deck (Non-Learning group, N = 36). For subsequent analyses of individual differences, we excluded the Non-Learning group because those individuals' choices could not be explained by our reinforcement-learning model (see results for reinforcement learning model below).
Each data point indicates an individual participant's LI values for self and charity. Learners for both self and charity are shown in blue, learners only for self in green and learners only for charity in red. Data points within the gray box area represent the non-learners. Orange data points outside the gray box represent anti-learners (i.e., participants who systematically chose the loss decks in one or both domains).
SGT performance and other-regarding behavior
Next, we evaluated whether individual differences in reward learning – specifically, the difference between LIcharity and LIself – predicted self-reported other-regarding preferences. Significant correlation was observed between the LI difference and the altruism score of HOQ (r = 0.33, p = 0.006), such that more altruistic participants showed relatively greater learning for charity than learning for self. LIcharity alone also correlated with altruism (r = 0.33, p = 0.008), but LIself did not (r = −0.012, p>0.9). These results indicate that learning for others correlated with one's altruistic tendencies, even after controlling for overall learning as measured by LIself. LIcharity alone also correlated with HOQ selfishness subscore (r = −0.31, p = 0.011). The relationships we observed between learning indices and other-regarding behavior were still present but less significant when including all participants including the non-learners (LI difference score & altruism: r = 0.23, p = 0.023, LIcharity & altruism: r = 0.21, p = 0.036, LIcharity & selfishness: r = −0.24, p = 0.014). We additionally explored whether there was a relationship between SGT performance and general reward sensitivity. We found no relationship between either the BAS or TEPS score and the LI difference or the LIself or LIcharity alone (all p values >0.1).
We also looked at the relationship between their feelings towards the charity foundation assessed by the additional questions we asked about the charity foundation and the learning index difference (LIcharity – LIself). We found that the degree to which the goal/mission of the charity affected one's decision correlated with learning index difference (r = 0.387, p<0.0001) such that the more the charity goal affected the decision the better they learned for charity relative to self. The happiness rating difference (i.e. Happynesscharity - Happynessself) also correlated with learning index difference (r = 0.241, p = 0.015), such that the more they were happy earning rewards for charity as compared to self, the more better they learned for charity relative to self.
Reinforcement learning model of the SGT
To further quantify processes underlying participants' behavior, we fit a reinforcement learning model to each individual's choices in the task. We assessed model performance by calculating the percentage of correctly predicted choices as follows. On each trial, we considered the deck with the highest probability of being chosen as the model's prediction. We used the probability determined by the softmax rule as described in the Methods section. Trials on which the subject chose that option were counted as correct. In trials in which there were two or three options tied in value, subject's choice of one of these tied values was considered correct. Trials with all four options tied were considered as incorrect trials.
The model predicted choice above chance level (25%, one out of four decks) in a majority of participants (90 out of 102). However, in 12 individuals, model predictions proved poor, with predictive accuracy below chance. Unsurprisingly, this group overlapped significantly (8 out of 12) with those subjects in the non-learners who failed to display stable preferences and showed random card selection over the course of the experiment (LI between −22 and 22 in both self and charity domain). To verify this, we examined the proportion of accurately predicted choices across all trials (percent match) separately in the non-learners showing random card selection and the rest of the participants (learners). We found that most non-learners had fewer than 50% of choices accurately predicted (median near 35%), while most learners fell above 50% (Figure 5). Four subjects showed 0% match between model prediction and actual choice despite the fact that their choices were not random. These people however, consistently chose S−/C− more than any other decks despite negative outcomes, behavior that cannot be captured by a model such as ours, which assumes correct learning (option values converge to expected values) and rational choice (decks with higher values should be chosen more often). Excluding these four individuals did not change the result of the correlation analysis between the model estimate α and altruism score the main result of which is described below (r = −0.29, p = 0.021).
Within our model, an α near 1 indicates that subjects chose almost entirely based on rewards to themselves, while an α near 0 indicates that subjects focused solely on charitable outcomes. The parameter α was correlated with both the LIself (r = 0.38, p = 0.002) and LIcharity (r = −0.32, p = 0.01) suggesting that the relative weighting of self versus charity reward on each trial is associated with overall choice behavior. Finally, each model includes a parameter that captures the variability of subjects' choices; i.e., their tendency to explore suboptimal alternatives. Figure 6 shows prototypical examples of learning across trials. Subjects with α near 1 exhibited more choices of S+/C+ and S+/C− deck, while subjects with α near 0 chose the S+/C+ and S−/C+ decks more often. In addition, subjects with low learning rates exhibit slow, measured change in the valuation of each deck, while subjects with high learning rates exhibited rapid alterations in value following unexpected outcomes. In addition, some subjects exhibit no learning, with choices exhibiting no clear preference over the course of the experiment (See Table 1 for summaries on subgroup results.).
Each plot shows an example of value change in the four decks in each of the subgroups: Learning All (a.), Learning Self (b.), Learning Charity (c.) and No learning (d.). Color schemes for each deck are as follows: blue = S+/C+, green = S+/C−, red = S−/C+, orange = S−/C−. The background of each plot demonstrates the decks chosen by the subject on each trial following the same color schemes.
We compared the learning rate for self and for charity in the subgroups using a repeated measure ANOVA with reward domain (self vs. charity) as within subject factors and subgroup (Learning All vs. Learning Self vs. Learning Charity. No Learning subgroup was excluded due to unsuccessful model fitting in group.) as between subject factors. We found a significant main effect of subgroup (F2,52 = 6.33, p = 0.003) and domain by subgroup interaction (F2,52 = 10.56, p<0.0001). A follow up test comparing learning rates across pairs of subgroups showed that average learning rate was significantly different between “Learning Self” and “Learning Charity” subgroups (F1,17 = 4.52, p = 0.048) and between “Learning All” and “Learning Charity” subgroups (F1,41 = 4.52, p = 0.001). Pairwise comparisons of the two learning rates in each subgroup showed a significant difference between the two in the “Learning Charity” subgroup (t6 = 8.53, p<0.0001) with greater learning rate for self than charity and a marginally significant difference between the two in the “Learning Self” subgroup (t11 = −2.104, p = 0.059) with greater learning rate for charity than self. These results suggest that efficient learning expressed as significantly greater gain decks chosen compared to loss decks is better achieved by slow incremental change in valuation of decks (as represented by small learning rates) as opposed to abrupt alterations in valuation (as represented by large learning rates).
We tested whether parameters in the learning model predicted other-regarding tendencies. There was a significant negative relationship between α and the altruism subscore of HOQ (r = −0.29, p = 0.017), demonstrating that the relative learning bias toward charitable rewards in the SGT predicted greater altruistic behavior in the HOQ.
We also compared our original model with two other models as belows to test whether the original model gave the best model fit.model 1 (original):
We used the Akaike information criterion (AIC, ) as below to assess the quality of the models. k is the number of parameters and LL is the log likelihood  value. AICs for the three models were computed for each individual. The model with the minimum AIC value is most preferred model .
- Out of 102 total subjects, model 1 gave the minimum AIC value in 57 subjects, model 2 gave the minimum AIC value in 25 subjects and model 3 gave the minimum AIC value in 24 subjects.
- Out of 66 subjects excluding the non-learning group, model 1 gave the minimum AIC value in 54 subjects, model 2 gave the minimum AIC value in 6 subjects and model 3 gave the minimum AIC value in 9 subjects.
- Within the two subgroups, Learning Self and Learning Charity, model 1 gave the minimum AIC value in the majority of participants (83% in Learning Self and 86% in Learning Charity subgroups).
Based on these additional analyses, we believe that our current model including both the self and charity reward into consideration provides the best model of performance. We should also note that, in several cases where the smaller models (self-only or charity-only) provided better fits, this coincides with a fit of model 1 in which alpha was very near 0 or 1. That is, the smaller models are better fits precisely when model 1 would also reduce to them.
Our task, designed to characterize decision-making behavior in a social context, relies on three key features. First, the card decks capture real-life tradeoffs between benefits to oneself and benefits to others. Second, decisions are made in a dynamic environment that involves uncertainty. Third, preferences emerge over the course of the task, unlike conventional single-shot games.
Previous studies using interactive games have shown that there are significant individual differences in the expression of pro-social behaviors like altruism, fairness and trust , , , with various psychological and neural factors linked to that heterogeneity , , . Our results demonstrate that heterogeneity also exists in the learning of pro-social reward contingencies: the individuals with greater altruistic behavior as measured by the Helping Orientation Questionnaire (HOQ)  had relatively greater learning (i.e. larger learning index, that is greater difference in the number of gain decks chosen versus loss decks chosen) for charity compared to self. This result supports the idea that an individual's pro-social tendencies are associated with their abilities to acquire and use of information about others' outcomes, in order to make better pro-social decisions. We note that the results only show an association between altruistic tendencies and pro-social reward learning in our task; thus, we cannot determine whether altruistic tendencies drive pro-social learning or the learning results in altruistic tendencies. Additionally the correlation between the two measures may also be driven by other mediating factors such as one's desire to appear altruistic in the self-report measure.
While we found significant relationship between pro-social learning and altruism as measured by HOQ, we did not find a relationship with empathy score measured by IRI. HOQ and IRI were independently included in this study to measure altruism and empathy which are considered to be two separate entities. This is supported by a non-significant correlation between the two measures (r = 0.15, p = 0.15). Previous literature have shown that empathy may increase altruistic motivation, but that empathy does not necessarily drive altruistic behavior –. Our results showing only a significant relationship between pro-social learning and altruism but not with empathy also suggests that feeling of empathy may not be sufficient enough to drive greater reward sensitivity for charity than self.
We also did not find any relationship between LI_self and the BAS and TEPS scores. These measures have been used as a measure of emotional reactivity to rewards –. BIS/BAS has previously shown to predict original IGT performance , . Our task differs from the IGT in that there are two reward outcomes to consider: self and charity. Thus learning may not be purely driven by motivation to increase one's own payout but also to benefit others, which may not be captured by these scales essentially centered on one's own reward experience.
It is worth noting however that the choices on decks may not necessarily reflect learning per se, but perhaps a preference toward the particular deck. For example, one might actively select the non-charitable decks even if they have learned and had the knowledge about the decks because they did not value giving money to the charity. We cannot exclude the possibility that some participants have accurate information about the consequences of the decks, but chose not to adjust their behavior based on that information. We did observe, however, that the degree to which participants agreed with the goal of the charity did not correlate with learning indices, but the degree to which they perceived the charity goal to influence their decision was correlated. This suggests that disagreement with the goals of the charity did not drive results in our experiment.
An important aspect of our study lies in using a reinforcement-learning model to understand the process underlying SGT performance. These models have been repeatedly applied to reward-based learning ,  as well as social interactions , . While learning index (LI) is an aggregate measure of learning reflecting individual's understanding of the decks' reward contingencies and thus can serve as a summary measure of performance across the whole task, it is possible that this measure may capture aspects of preference rather than learning per se as described in the previous paragraph. The reinforcement learning model on the other hand gives an estimate of how participants adjust their behavior based on the reward outcomes on a trial by trial basis. Thus the parameters from reinforcement learning model gives a more accurate estimate of learning taking into consideration the trial by trial changes in behavior throughout the task. In other words, the modeling allows us to understand the mechanisms underlying the choice behaviors during SGT that involves taking into considerations both self and charity reward outcomes.
Our model estimates each individual's relative sensitivity to rewards for self relative to rewards for charity, as expressed in the parameter α. Our model reliably tracked the choice behavior of individuals across a range of choice preferences, and its sensitivity parameter was correlated with self-reported altruism. This may be because those with stronger other-regarding preferences are more attentive to the outcomes of others, and attention to outcomes modulates learning , . Additionally, our model classifies individuals based on their reward learning – in two dissociable domains – and separates selfish and other-regarding behavior over the learning process. These results are consistent with the idea that social learning can co-opt more basic systems for learning about one's own rewards, an assumption of models of vicarious reward ,  which is also supported by recent neuroimaging findings showing overlapping brain mechanisms that process rewards directed to self and to others –.
In summary, we developed a social gambling paradigm in which one learns to make advantageous decisions for others as well as for oneself. We have shown that people readily learn about others' reward contingencies, just as they do for their own rewards – although learning is less rapid for social rewards. Furthermore, the relatively greater valuation for social rewards compared to self rewards was associated with self-reported pro-social tendencies, as supported by converging evidence showing that self-reported altruism correlates with both the LI difference score and the model parameter α. These results indicate that one's implicit pro-social motivations interact with one's capability of considering both one's own and others' rewards when making decisions.
Conceived and designed the experiments: YK SH. Performed the experiments: YK. Analyzed the data: YK JP SH. Contributed reagents/materials/analysis tools: YK JP SH. Wrote the paper: YK JP SH.
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