Suicide Contagion: A Systematic Review of Definitions and Research Utility

Objectives Despite the common use of contagion to analogize the spread of suicide, there is a lack of rigorous assessment of the underlying concept or theory supporting the use of this term. The present study aims to examine the varied definitions and potential utility of the term contagion in suicide-related research. Methods 100 initial records and 240 reference records in English were identified as relevant with our research objectives, through systematic literature screening. We then conducted narrative syntheses of various definitions and assessed their potential value for generating new research. Results 20.3% of the 340 records used contagion as equivalent to clustering (contagion-as-cluster); 68.5% used it to refer to various, often related mechanisms underlying the clustering phenomenon (contagion-as-mechanism); and 11.2% without clear definition. Under the category of contagion-as-mechanism, four mechanisms have been proposed to explain how suicide clusters occurred: transmission (contagion-as-transmission), imitation (contagion-as-imitation), contextual influence (contagion-as-context), and affiliation (contagion-as-affiliation). Contagion-as-cluster both confounds and constrains inquiry into suicide clustering by blending proposed mechanism with the phenomenon to be studied. Contagion-as-transmission is, in essence, a double or internally redundant metaphor. Contagion-as-affiliation and contagion-as-context involve mechanisms that are common mechanisms that often occur independently of apparent contagion, or may serve as a facilitating background. When used indiscriminately, these terms may create research blind spots. Contagion-as-imitation combines perspectives from psychology, sociology, and public health research and provides the greatest heuristic utility for examining whether and how suicide and suicidal behaviors may spread among persons at both individual and population levels. Conclusion Clarifying the concept of “suicide contagion” is an essential step for more thoroughly investigating its mechanisms. Developing a clearer understanding of the apparent spread of suicide-promoting influences can, in turn, offer insights necessary to build the scientific foundation for prevention and intervention strategies that can be applied at both individual and community levels.


Introduction
Despite the increasingly common invocation of the term ''contagion'' (hereafter denoted as contagion when considering its specific meaning) to analogize the spread of suicidal thoughts, behaviors, and deaths [1,2,3], there has been scant effort to rigorously assess the underlying concept or theory supporting the use of this term, or appraise its practical utility. In a related vein, authors have invoked an ''epidemic'' image for the apparent rapid increase in death rates resulting from such contagion. Undoubt-edly, there have been review papers regarding suicide clusters [4,5], the relationships between suicide and the traditional media [6,7,8], as well as the Internet [9], and even social contagion of non-suicidal self-injury [10]. However, as far as we know, there has been no systematic review specifically examining the concept and research methods of suicide contagion, and little standardization in the use of the term itself.
According to the Oxford English Dictionary and the Merriam-Webster Dictionary, the word contagion was formed in Late Middle English from Latin contagio(n-), which is a combination of con-''together with'' and the base of tangere ''to touch.'' It was, as stated by Oxford Dictionary, originally used to denote contagious disease and now is often used in two ways -referring to 1) a disease spread by the close contact of one person to another; and 2) the spread of a harmful idea or practice. The announcement of disease contagion often is associated with fear and panic among the public, given the concern that a disease is communicable (or transmissible) and spreading. Accordingly, the public would expect that efforts would be initiated to contain or restrict the disease's dissemination through isolating or eliminating all sources of spread. However, as shown in Merriam-Webster Dictionary, contagion in contemporary English has become looser in its use and can also refer to rapid communication of an influence, which is not necessarily harmful, such as a doctrine or emotional state.
When contagion is used in the suicide research and prevention literatures, how do authors interpret this term? Do they use it in a consistent fashion? Specifically, we aim to clarify the definition and theoretical utility of contagion for promoting suicide-related research.

Methods
We started our literature review with a broad scope to obtain a comprehensive picture of the academic use of contagion. As illustrated in Figure 1 and shown in Checklist S1, following the PRIMSA procedures [11], a literature search was conducted in three online databases: PubMed, Web of Science, and Social Sciences abstracts and full-text (via EBSCO) on April 4, 2013. Our literature screening included two steps, the first step is shown as the flow on the left side of Figure 1 and the second on the right. During the first step, Keywords ''[Suicid] AND [Contag]'' were searched in the titles and abstracts of all the archives, from earliest time period to the present, in the databases. One hundred twentyseven records were identified after excluding duplications and another 27 records were further excluded (leaving 100 ''initial records'' for initial screening) because they did not meet one or more of our three entry criteria: 1) must be academic publications, including empirical studies, reviews, commentaries, and discussion pieces published in academic journals, books, and conference proceedings; 2) must explicitly use contagion or contagious; and 3) have full-text available in English. When we could not extract fulltexts directly from the databases, we would contact corresponding authors to request help. Two authors kindly supplied full texts of their papers for the review.
Then we moved to the second step by reviewing all the 100 initial citations to identify those matching all the following criteria: 1) they have to be academic publications; 2) their content has to be cited by the initial records for defining or explaining contagion; and 3) have full-text available in English. From these we identified 240 references (hereafter referred to as ''reference records''), excluding those included among the initial papers. Altogether, 340 records were included in our review.
We used content analysis to identify the definitions and theoretical bases of contagion in each record. The content analysis was guided by two specific objectives: 1) to summarize the definition of contagion and the authors' opinion of whether suicide is contagious; and 2) to summarize theoretical bases and underlying dynamics of contagion. The first author reviewed all the 340 records and developed an initial coding protocol. When there was any uncertainty, the first author would discuss with the third and fourth authors to refine the coding protocol until agreement was achieved. Then, 34 records were randomly selected from the total records (10%) and coded by the first and second authors independently, using the refined coding protocol. Inter-rater reliability measured by the Kappa statistic was 0.85 (p,0.001), indicative of outstanding agreement. Subsequently, the first author used the refined coding protocol to re-code all the 340 records.
We considered performing a meta-analysis. However, we found a notable absence of analytic studies among the reviewed records. Moreover, the objectives, sampling methods, measurement of contagion, and statistical analytic methods of the records were very heterogeneous, precluding quantitative meta-analytic methods. Nevertheless, we conducted qualitative syntheses and assessed the utilities of different definitions of contagion using the following guidelines: 1) the definition should specific and differentiated from other concepts; 2) it should be consistent with conventional definition of contagion in medicine and public health; and 3) the theoretical basis of the definition should be logically robust and empirically testable, adding new perspectives for studying suicide, and not simply accepted as self-evident (e.g., the presence of a cluster indicates that something is contagious).

Results
The 340 combined initial and reference records were published between 1960 and 2013. Details of our classifications of the 340 records are shown in Table 1. In terms of record types, most were original studies (68.8%). In terms of research topic, the majority of these records focused on suicidality (74.7%). The remainders were concerned with self-harm, risk behaviors or stress/depression/ mood, which were cited by initial records to define or explain contagion in suicide. Of the 340 records, half did not specify the age groups they were studying, whereas the other half precisely focused on adolescents and young adults.
As shown in Table 1, use of contagion among the reviewed records can be categorized in two groups: 69 records used contagion as the equivalent of clustering phenomenon (contagionas-cluster, hereafter) [e.g. 12,13,14,15,16], while 233 records used contagion to refer to various, often related mechanisms underlying clustering phenomena (contagion-as-mechanism, hereafter). Further confounding the discussion, 38 records published papers used contagion without clear definition [e.g. 17,18], conflating possible interpretations. Below we focus on the three different manners to review the utility, theoretical bases, and research methods in each category.

Contagion-as-cluster
Contagion-as-cluster records borrowed the term contagion from epidemiology research to label acute occurrence of similar behaviors among a group of people, who often share some sort of proximity. Some records also addressed the phenomenon as ''suicide cluster'' or ''suicide epidemics'' [19,20]. There was little specification or agreement regarding the time interval required to qualify as ''acute,'' nor clarity regarding the social or spatial distance necessary to be considered ''proximate.'' Among the reviewed records, the range of time period varied from within 24 hours [21], a few days [22], to one year [23]. The range of distance varies from the same institution [15,22] to the same region [23,24]. Without either a priori standardization or empirical demonstration of metrics for time, space, or social connection, the process for defining connection or contact becomes potentially unreliable. As well, we found no consensus or common approach to establishing the degree of similarity among suicidal behaviors to quality as a ''cluster.'' While a few studies grouped suicide deaths by using the same method [17,23], many lumped suicides using various methods, or combined suicide deaths and suicide attempts.
The invocation of contagion in these records appears to have provided a meaningful analogy for the authors to use to describe the phenomenon and underscore their high degree of concern. However, unlike ''clustering,'' which describes proximity in time, spatial arrangement, or both, contagion implicates some type of ''contact'' mechanism though which a disease is spread. Guided by this presumption, authors who use clustering to infer contagion point to proximity as their evidence; in essence, it becomes a circular argument (i.e., closely occurring events, however defined, must be related and thus there must be contagion). A few studies argued that a suicide clustering effect could be explained by the poor management of an institution [25] or special economic environment [26], rather than individual-level social contacts. Therefore, using contagion as equivalent to cluster is not robust heuristically -that is, it does not open doors that could lead to new research -and inadvertently, it may have constrained research by not encouraging investigators to more deeply explore the phenomenon.

Contagion-as-mechanism
Under the category of contagion-as-mechanism, four different but related mechanisms have been proposed to explain how suicide clusters occur, including: transmission (contagion-astransmission), imitation (contagion-as-imitation), contextual influence (contagion-as-context), and affiliation (contagion-as-affiliation; also known as homophily or assortative relationships).
Contagion-as-transmission. Contagion-as-transmission proposes that suicide or suicide-related components may be transmitted within a specific community or institution and result in clustering phenomenon [e.g. 5,27,28,29,30]. In many respects, it is related to contagion-as-cluster: While cluster infers disease spread based upon proximity, transmission makes explicit the key concept inherent in the term contagion, specifically the notion of direct person-to-person disease spread. Johansson and colleagues wrote: ''suicide cluster formation can be described metaphorically as a contagious 'disease.' When susceptible individuals with this 'disease' come together, they might super-infect one another, resulting in a suicide cluster'' [31].
When describing what might be transmitted person-to-person, authors have variously proposed: knowledge regarding specific lethal methods [30], impulsive-aggressive behaviors [32], stress in response to personal trauma [28], or simply, the willingness to perform suicidal behaviors [33]. Transmission, as used by these authors, ultimately reflects cognitive processes rather than a tangible element, such as a virus or bacterium. Thus, the term remains as a metaphor, which in turn leads us to conclude that contagion-as-transmission is a double-metaphor that adds little to ''cluster'' and nothing useful for stimulating the development a framework for future research.
Contagion-as-imitation. Contagion-as-imitation has been proposed as a stimulus-response process to explain suicide clusters, where interpersonal, group, and mass media communications serve as avenues for human contact or communication. Unlike transmission, imitation is drawn from psychology research and is more directly relevant with studies of human subjects.
Concern about imitative suicides can be traced to the 1770s when some readers of The Sorrows of Young Werther killed themselves in the same manner as Werther did [34]. Tarde, who wrote about imitation shortly before Durkheim [35], was a major proponent of contagion-as-imitation. However, Durkheim largely rejected Tarde's views in his classic 1897 book, Suicide, even as he acknowledged that imitative suicide can occur [36]. He focused instead on the powerful effects of social integration and regulation in the modern era [37].
Sociologists after Durkheim did not pursue contagion-asimitation as a mechanism for many decades [37]. Wheeler, a psychologist and major contributor to the reviewed records from the 1960s, proposed a theoretical concept of behavioral contagion [38]. In his definition, contagion occurs only under strictly defined circumstances. Specifically, Person X, who is prone to Behavior N (B N ) but has not executed B N due to powerful internal constraints, finally acts after being exposed to another person who performed B N without punishment. Thus, Wheeler's definition requires both a vulnerable person (i.e., one prone to action but inhibited) and another person who has carried out the act.
Wheeler clarified the concept of behavioral contagion by comparing it with social pressures and conformity, social facilitation, and imitation. In Wheeler's opinion, the differences between contagion, social pressures/conformity, and social facilitation derived from the expectation that a person's internal constraints were overcome by observing the behaviors of others. He argued that the lowering of the avoidance gradient in an approach-avoidance conflict was essential to the occurrence of contagion. Meanwhile, he cited a psychological dictionary to define imitation as ''action that copies the action of another more or less exactly, with or without intent to copy'' [39]. Wheeler, therefore, asserted that imitation is a generic term subsuming behavioral contagion, social conformity and pressure, and social facilitation. Most important for our review, the paradigm he proposed fostered experimental laboratory approaches to explore his theoretical argument.
However, Wheeler's psychological perspective was not widely cited by later researchers. Criticizing Durkheim's assertions and writing about contagion-as-imitation from a sociology perspective, David Phillips and others conducted a series of studies during the 1970s-1980s relating to suicide contagion [34,40,41,42], asserting that ''suicide, and other forms of violence, are contagious'' [34]. Phillips' research compared suicide rates in a society before and after some highly publicized suicides, work that was influenced by contemporary studies of population-level mass media effects [43]. Yet his notion of the Werther Effect as an example of contagion was roughly equivalent to what Wheeler had defined as imitation.
Phillips took advantage of contagion as a medical term, and in turn proposed a group of hypotheses ( Table 2) that broadened the investigation of suicide contagion to both individual and population levels [44]. As a result, Phillips' studies were published in medical journals as well as sociology journals, and attracted broad academic attention. Not surprisingly, these studies are among the  Table 2. From biological contagion to suicide contagion-concepts, utility, and implications, adapted from D. Phillips.

Analogy from biological contagion
Meanings in biological contagion (Phillips, 1980) Potential utility in suicide research (Phillips, 1980) Findings in suicide research Remained questions

Incubation period
The time delay between a person being infected with a microorganism and the appearance of symptoms most frequently cited in our reviewed records and have essentially shaped the research agenda of contagion-as-imitation until present. Phillips noted that the Werther Effect occurs when suicides or violent behaviors were highly publicized (in essence rewarded), but he did not investigate in any depth what individual changes might occur to explain increased aggregate suicide rates. Nevertheless, his findings were consistent with the behavioral contagion theory that the publicity -notoriety -could serve to overcome internal constraints that had inhibited the occurrence of suicidal behaviors. In effect, Phillips work was guided by the same idea that Wheeler had proposed, that there are individuals who are susceptible (vulnerable) to highly publicized suicides that serve to overcome any vestiges of restraint. This argument was explicitly stated Gould's work regarding suicide clusters [4,45,46], which in turn has been cited often by others.
However, we noted that few studies of contagion-as-imitation examined whether their subjects already were suicidal or definably vulnerable in some fashion before exposure to a publicized suicide, or whether the notoriety of these public deaths served as a ''positive'' stimulus for action. Among studies of contagion-asimitation, there has been little consistency regarding the characteristics of the models (i.e., incident suicides) and the observers (i.e., exposed populations or individuals) that should be assessed, and what outcomes should be defined a priori as evidence indicative of a contagion effect. Does dissemination of a specific type of suicide trigger only suicides using the same methods? Or can it trigger suicides using diverse methods, as well as so-called accidents, murders, or other violent behaviors? In Phillips' terms (see details in Table 2), is contagion from a suicide specific to future suicides or does it more generally stimulate other forms of risk-related premature death?
Phillips use of contagion as a metaphor served to transform the discussion in the field; however had he gone into greater depth to broadly analogize suicide an infectious disease, he would have had to consider concepts such as basic reproduction or infection rates and disease recovery, two important domains in infectious disease studies. [47]. Perhaps he regarded death as the sole outcome, excluding the possibility of recovery. However, infectious diseases are not universally fatal, a quality captured in the case fatality rate or percent. Similarly, suicide attempts differ dramatically in their fatality rates, depending upon the sex and age of the attempter and the method chosen [48]. The infectious disease analogy has much to offer, especially as investigators embark on studies of: (1) personal and impersonal communication networks through modern social media, (2) affect spread, and (3) the possible interplay of suicide-prevention and suicide-promoting media outlets. It would be valuable to examine whether individuals can recover from or ''re-contract'' influential communication threads involving suicidal thoughts or behaviors. In addition, the absence in Phillips' framework of a basic reproduction rate, a metric indicating the extent to which an infectious disease can spread out through a population, suggests that he may have considered suicide contagion as one-time, one-way propagation, instead of continuous, variable, reciprocal, or recurring in transmission.
In summary, we consider contagion-as-imitation as a potentially dynamic set of processes that may include both individuals and populations. It provides, potentially, a framework for considering diverse perspectives -sociological and psychological, and medical and public health. Researchers such as Wheeler and Phillips have proposed structured and empirically testable hypotheses when defining contagion-as-imitation.
Therefore, contagion-as-imitation meets our three criteria for assessing definition quality, and shows potential as a theoretically useful concept that can stimulate new empirical studies. Of note, many authors did not use the more precise, research-oriented definition of contagion-as-imitation as carefully as Wheeler or Phillips. The latter were parsimonious and used the term to generate new inquires; others too often wrote as if everyone shared common understanding at a time when we know little about what underpins the apparent spread or diffusion of fatal self-destructive events.  (Phillips, 1980) Potential utility in suicide research (Phillips, 1980) Findings in suicide research Remained questions N Cohort studies of peer influence on adolescents and studies of time-space specific clusters of suicide suggest that interpersonal or group communication may also influence individual's suicidal ideation or/and behaviors.

Quarantine
The spread of biological contagion can be slowed or stopped through a quarantine of the infected individuals.
The less publicity given to an act like suicide, the smaller the contagious effect of this act on others.
Decrease in publicity given to suicide news was associated with decrease in suicide rates in Austria. Some studies evaluated the implementation of media guidelines of suicide news reporting and achieved mixed findings.
Not clear whether the change of report quality or quantity (or both) can influence suicide rates. doi:10.1371/journal.pone.0108724.t002 Contagion-as-context. Only a small number of papers exclusively adopted contagion-as-context mechanism and most of them were based on ideas pertaining to peer influence and group norms [49,50,51,52]. One version of this mechanism, summarized by Gould and her colleagues, is that a perceived change of group norms, as represented by a suicide, may serve to lower the threshold at which suicidal behavior is seen as an acceptable response to significant life stresses [4]. Another, proposed by Stack, is that publicized suicide stories may serve an agenda-setting function by shaping public opinions. These may be perceived by some as compelling, and in turn lead to imitative behaviors among vulnerable persons [53,54]. Stack developed his explanation based upon behavior decision theory [55], reference group theory [56], and proposals regarding anomie [57].
Contagion-as-context appears to have been used by some authors in a fashion similar to contagion-as-imitation. However, we understand context and imitation as different, potentially complementary processes. Contagion-as-context refers to broadly acting processes, ones that can change community norms or sensitivities. Many may be exposed but only a few are vulnerable, based on other life experiences or personal factors (e.g., a specific psychopathology). The susceptible person need not have been exposed directly to the incident suicide or heard of the death. Instead, living in the same community might serve as a necessary factor. Given that collective norms are relatively stable and difficult to modify, contagion-as-context likely takes effect slowly compared with contagion-as-imitation, perhaps requiring significantly notable social events to instigate effects. In a related fashion, undoing or overcoming these influences may require sustained efforts over an extended duration to recalibrate social norms that serve to constrain self-harming and violent behaviors.
Given this perspective, the spreading of certain suicidal behaviors following contextual changes should be distinguished from contagion. When used in the public health and medicine literature, contagion has been either implicitly or explicitly linked with relatively rapid (acute); for example, through spread from person-to-person contact or through surface contacts (e.g., Ebolaladen fluids or airborne-carried flu virus resting on common surfaces). This type of relatively direct proximity transmission is not the basis for contagion-as-context. At the same time, we see great potential utility exploring how contextual influences potentially may moderate contagion-as-imitation.
Contagion-as-affiliation. Joiner described ''assortative relating'' [58], while Prinstein and colleagues [59,60] used ''homophily,'' to denote clustering phenomena where people affiliate or assort with others possessing similar characteristics or sharing likeminded attitudes [5,58,59,61]. We would prefer ''affiliation,'' a common term that relates both to making ties and being a member of a group of like-minded individuals. Some authors have described affiliation as a competing mechanism with contagion to explain suicide clusters [5,58,62]; e.g., Pristein and colleagues referred to it as a mechanism underlying contagion [59,60] another example of the literature's inconsistency. Affiliation, homophily, and assortative relating all pertain to forming close ties with persons sharing common interests, values, and behaviorsindependent from suicidal behaviors. Affiliation may be considered a more specific version of context, one that reflects relationships that long preceded the occurrence of suicidal behaviors. Such close ties may facilitate the spread of adverse behaviors, depending on the characteristics of the group, or they may serve to protect group members from environmental stresses and social strains, as the US Centers for Disease Control and Prevention has described by discussing ''connectedness'' as a key to suicide prevention [63].
Thus, affiliation would seem to be complementary to imitation, consistent with recent developments in social network research [64,65]. There are no clear definitions regarding which factors or characteristics should be checked to measure the strength of affiliation, or what constitutes a group that is protective versus a group that increases the probability of adverse outcomes. Without being precise in their use of terms, suicide researchers may further head in a self-evident loop when seeking to examine affiliation (assortative relationships; homophily).

Discussion
The remarkable lack of clarity and inconsistent definition of ''contagion,'' as evident in our systematic review, has two major effects. It allows authors to cite one another to support their arguments without having to delve into the differences that separate them. One might say that it now serves as 'accepted knowledge,' without appreciating its assumptions and the profound gaps in understanding that are evident on closer scrutiny. Uncritically using contagion to paper over these gaps impedes attempts such as ours to succinctly summarize and synthesize the literature, and most importantly, to establish a solid foundation for future research.
Through review various uses of contagion, we assessed the potential heuristic utility of contagion-as-imitation as greater than contagion-as-cluster, contagion-as-transmission, contagion-as-context, and contagion-as-affiliation. Contagion-as-cluster is circular; clustering itself is the manifestation that prompts consideration of spreading influences. Contagion-as-transmission is, in essence, a double or internally redundant metaphor, as we noted previously. Affiliation and context (frequently examined in social network research) refer to influences that can affect health and illness, and occur independently from contagion, even as they may serve as a facilitating background (moderator). Phillip's framework and Wheeler's definition of behavioral contagion have provided structured and empirically testable hypotheses suitable to exploring contagion-as-imitation, although the framework can be further refined. Even though contagion-as-imitation has been used by some scholars without precise definition, the term itself potentially provides the greatest utility for examining whether and how suicide and suicidal behaviors may spread among persons at both individual and population levels.
We would like to stress that the present study has been concerned with the use or misuse of the term ''contagion.'' We have not, however, examined how knowledge or commentary regarding suicide may affect individuals and populations, nor have we discussed whether the possible spread of both adverse and protective influences reflects common mechanisms. We are aware that contagion has been used by some social science researchers to analogize rapid communication of neutral or positive influences, such as doctrines or emotional states. However, our review did not identify any suicide-related publications that have used contagion to refer to the spread of suicide preventive information or activities. Following our review, we also would like to suggest that if one intends to use a well-developed analogy, it should be used precisely -contagion is not used for positive attributes in the public health arena.
We must remain alert to possible biases in this literature. Most studies were conducted in the U.S., with the primary ''vector'' of contagion was institutional communication or mass media. In terms of mass media, newspapers and television films were studied much more than other media, such as television news [42,66,67], country music, book [68], and the Internet [68]. One must be aware of the emerging media landscape during this time of rapidly changing modes of communication. In addition, the studies we reviewed most often involved adolescents and young adults, and some suggested that youth are more susceptible to the clustering or the Werther Effect when compared to the general population [5,12,69,70,71]. The index suicides in those studies also were younger or the focus for youth culture, particular younger celebrities or pop idols. Indeed, among the reviewed records, there was no study that included the suicide of an elder as the stimulus case. We remain uncertain whether the apparent greater vulnerability of young people to contagion-as-imitation reflects a fundamental difference among persons from different age strata or a bias reflecting the greater attention paid to suicides among youth and young adults [72]. As well, because our content analysis was conducted primarily by one coder, we are sensitive to concerns about coder bias. We made certain to include all authors in different aspects of the coding process to minimize personal bias, and the recoding of 10% of our records by the second author revealed excellent inter-rater agreement.

Conclusion
The present paper considers the myriad uses of contagion in the suicide research literature. When applied as a descriptive metaphor, to say that the apparent spread of suicidal behaviors among persons or populations is a ''contagion,'' its use has illustrative and frightening power. We asked ourselves in this paper -and in turn, the larger field -whether such a broadly applied term serves to generate new research and understanding. Many authors have adopted the term as an analogy, with complex implications regarding shared characteristics and presumed mechanisms of spread that have scant scientific support. Once adopted, contagion has been oft-repeated without critical scrutiny of its uncertain meanings, or implied mechanisms, and the presumed clarity of what authors have intended to say has only served to mask or mute rigorous inquiry.
Based on current data and appreciating the substantial limitations in published studies that we have described, it is problematic to draw any conclusion whether suicide truly is contagious -that is, passed from one person to another, either directly or indirectly. Undoubtedly, clusters are apparent and well described and population-level fluctuations have been demonstrated after key events. These do not prove contagion! Our review suggests that the concept of suicide contagion requires further investigation, and its use (along with terms such as epidemic) should be defined cautiously and thoughtfully.
For research and prevention purposes, contagion-as-imitation promotes the use of sociological and public health perspectives, as well as individually oriented psychological constructs, and appears to have greater heuristic utility than other uses of the term. It opens the door to network science and the burgeoning world of research involving social media. At the same time, understanding the nature of context and affiliation are essential, as these likely serve as powerful influences that shape both risk and protection: Integrating the effects of what may be slower-developing life circumstances (i.e., factors related to context, such as community and family, and personal affiliations) with faster-developing life events (e.g., exposures, personal conflicts) is a major challenge for understanding the forces that contribute to an individual's unique vulnerabilities and resilience.
It is our hope that this review encourages researchers to explore competing and complementary mechanisms that may explain repeated observations of clustering and apparently rapid population fluctuations in suicide rates following highly publicized suicides. On a larger scale, such research may cast a light on larger scale poorly understood issues involving longer-term temporal variations in suicide rates within countries or regions, notable differences in rates within and between countries, and the apparent local preferences for selecting one method over another, even as both may be readily accessible. Such research has the potential to foster new prevention initiatives that may saves lives during 'acute' events while also offering avenues to broader public health programs that seek to profoundly transform the prevalence of suicide within and among nations.