A Novel and Cost-Effective Monitoring Approach for Outcomes in an Australian Biodiversity Conservation Incentive Program

We report on the design and implementation of ecological monitoring for an Australian biodiversity conservation incentive scheme – the Environmental Stewardship Program. The Program uses competitive auctions to contract individual land managers for up to 15 years to conserve matters of National Environmental Significance (with an initial priority on nationally threatened ecological communities). The ecological monitoring was explicitly aligned with the Program’s policy objective and desired outcomes and was applied to the Program’s initial Project which targeted the critically endangered White Box-Yellow Box-Blakely's Red Gum Grassy Woodland and Derived Native Grassland ecological community in south eastern Australia. These woodlands have been reduced to <3% of their original extent and persist mostly as small remnants of variable condition on private farmland. We established monitoring sites on 153 farms located over 172,232 sq km. On each farm we established a monitoring site within the woodland patch funded for management and, wherever possible, a matched control site. The monitoring has entailed gathering data on vegetation condition, reptiles and birds. We also gathered data on the costs of experimental design, site establishment, field survey, and data analysis. The costs of monitoring are approximately 8.5% of the Program’s investment in the first four years and hence are in broad accord with the general rule of thumb that 5–10% of a program’s funding should be invested in monitoring. Once initial monitoring and site benchmarking are completed we propose to implement a novel rotating sampling approach that will maintain scientific integrity while achieving an annual cost-efficiency of up to 23%. We discuss useful lessons relevant to other monitoring programs where there is a need to provide managers with reliable early evidence of program effectiveness and to demonstrate opportunities for cost-efficiencies.


Introduction
The importance of incorporating biodiversity conservation into sustainable agricultural production systems is now recognized around the world [1], including in North America [2], Central America, South America [3], Africa [4], Europe [5] and Australia [6,7].
One emerging and increasingly popular approach to addressing biodiversity conservation in agricultural landscapes has been to create market-based incentive schemes that pay private land managers (often farmers) to undertake specific conservation actions as part of a funding agreement [8][9][10][11][12][13][14]. Some of these schemes are large in scale and well-funded. For instance, in 2009 in the United Kingdom, £497 million was spent on agrienvironment schemes [15], while the EU contribution to agrienvironment schemes for 2001-2003 was approximately J2 billion per year [16].
Despite this considerable expenditure, these schemes have been criticized (e.g. [8,[17][18][19]) for often not adequately monitoring environmental outcomes [20]. Such criticisms are not restricted to Europe. Inadequate ecological monitoring has made it almost impossible to determine the effectiveness of the $US15 billon river restoration programs in the USA [21] and an equivalent (but smaller) multi-million dollar river restoration program in Australia [22]. Also in Australia, deficiencies of ecological monitoring have been highlighted in the multi-billion dollar Natural Heritage Trust and National Salinity Action Plan initiatives intended to support environmental management, including in agricultural areas [23][24][25]. A lack of past investment in program monitoring and reporting means that the effectiveness of public environmental expenditure cannot readily be demonstrated [26,27]. Furthermore, this shortcoming reduces opportunities for determining effectiveness of management actions, identifying new issues for research, and building land manager understanding and capacity [25,28].
Quantifying the outcomes of both public and private investments in conservation programs is an enduring challenge for many reasons [28,29]. Historically, conservation policy outcomes have been couched in broad, aspirational terms making their measurement problematic. Alongside this, public funding for biodiversity conservation is inevitably constrained by competing budget priorities across government and there is often reluctance to direct scarce funds away from on-the-ground interventions that aim to deliver improvements for biodiversity. Moreover, funding cycles for conservation projects are typically short (,3 years), so the likelihood of achieving detectable ecological benefits is low.
In addition to these policy constraints, the funding and reward priorities for academic ecologists have generally mitigated against research funding being directed towards developing cost-effective and reliable monitoring systems for public policy assessments. This is in contrast to medical and social research where substantial public funds are invested in large scale and long-term monitoring programs. For these and other reasons, conservation programs have consistently under-invested in long-term monitoring and reporting [23,30].
In this paper, we describe a relatively recent Australian example of an incentive program that incorporated monitoring as an essential feature of its implementation [14,31]. The Australian Government's Environmental Stewardship Program (hereafter termed the ''Program'') aims to maintain and improve the condition and extent of targeted Matters of National Environmental Significance on private land by using market-based approaches [31][32][33]. Matters of National Environmental Significance are listed by the Australian Government under the Environment Protection and Biodiversity Conservation Act 1999. The Program contained several innovations on previous market-based incentive schemes in Australia. Three of these were: N A commitment to annual funding for landholders up to 15 years.
N Annual performance-based payments to ensure compliance. N The development of fit-for-purpose ecological and social monitoring [14,34].
The Australian Government contracted The Australian National University (ANU) to develop and implement ecological monitoring for the Program's initial Project. This Project targeted the critically endangered White Box-Yellow Box-Blakely's Red Gum Grassy Woodland and Derived Native Grassland (BGGW) ecological community (hereafter known as the Project). These woodlands occupy the wheat/sheep belt of temperate eastern Australia and have been extensively cleared for agriculture, resulting in less than 3% remaining, often in small and degraded remnants predominantly on private land [14]. The Project sought to specify clear and achievable biodiversity outcomes, provide costefficient long-term investments, and establish a multi-layered monitoring and compliance strategy [35].
The monitoring contract was to design and implement four years of monitoring and also to outline how sampling might be extended over the 15 year duration of the land manager contracts (up to June 2023). Here we describe the approach, initial results, and learning experiences from this monitoring. We document the initial costs of the various phases of design and implementation and provide a forecast of future costs for the monitoring project. We also demonstrate the efficiency and benefits of a proposed rotating sampling approach to monitoring (sensu [36]) that reduces survey costs over time while still maintaining sufficient power to detect relevant ecological changes that meet policy objectives. This approach involves a subset of sites being monitored in any given year and for 50-70% of all sampled sites to remain the same from one year to the next. This contrasts with traditional approaches of resampling a fixed set of monitoring sites in a given time period (e.g. annually).
We suggest the approach taken to establish and implement the ecological monitoring, including the efficiencies of a rotating sampling approach once initial benchmark surveys have been completed, will have broad relevance to other conservation programs. In particular, our approach will be valuable where there is a need to provide reliable early evidence of program effectiveness.

Ethics Statement
Our studies were observational investigations and no plants or animals were harmed. The monitoring project was conducted in accordance with the requirements of permit F.ES.04.10 issued by the Animal Experimentation Ethics Committee of The Australian National University. We also obtained a permit under the Queensland Nature Conservation (Administration) Regulation 2006 (no. WISP084601910) and a scientific research license issued by the New South Wales National Parks and Wildlife Service (no. 13174). No specific permits were required for access to private farms as the owners had established access relationships with the Program. A requirement of the Program was for all sites on contracted farms to be available for ecological monitoring and for all participating land managers to be informed of the monitoring results. The broad aims of the ecological monitoring were: (1) to determine if funded management actions are improving the condition and extent of the woodland over time; and (2) to determine whether measured changes in vegetation condition/ extent influence the distribution and abundance of particular groups of biota. In addition to the specific monitoring of the funded sites, the Australian Government also supported an experiment to establish the efficacy of the prescribed livestock grazing management regime used in the Project (see Supporting Information S1).

The Design of the Ecological Monitoring Project
We established a monitoring site within a funded woodland patch (hereafter termed a stewardship site) on all 153 farms. We then established a control site on 115 farms with paired control and stewardship sites matched on the basis of vegetation type, vegetation condition, and other characteristics such as landform, patch size and patch connectivity. It was important to ensure the matched control sites were located on the same farm as the stewardship sites. This was because previous woodland research work showed that farm-level management affects biodiversity [37]. On each farm, stewardship and control sites were located ,1.5-2 km apart to reduce the potential for spatial dependence.
Control sites were unaffected by the Project and were part of 'business-as-usual' farm management practices (e.g. grazing, invasive plant and animal control). Establishing matched stewardship and control sites will enable us to determine if the observed changes on a stewardship site are due to management intervention rather than other factors, including those operating at larger spatial scales (e.g. climate conditions).
On 38 of the 153 farms it was not possible to identify a control site. This was due to the absence of the target woodland community (other than the patch managed under the Project), or too great a difference in the variables used to match sites.
A Novel and Non-standard, Overlapping and Rotating Statistical Design to Guide Field Surveys Our monitoring design comprised 268 monitoring sites (153 stewardship and 115 control sites). In the early years of the monitoring, field surveys of plants, birds and reptiles will be completed at all 268 sites. We will then use a novel and nonstandard, overlapping and rotating statistical design [36] to guide monitoring in a subset of ,50% of the 268 sites in any given year. This design will allow for 50-70% of all sampled sites to remain the same from one year to the next. Every 5 th year, a full census of all 268 monitoring sites will be conducted. This overlapping and rotating statistical design was developed for a long-term monitoring program of seabirds in the Coral Sea [36] and then further refined in a monitoring program for arboreal marsupials in the wet forests of Victoria, south-eastern Australia [38].

Site Establishment and Vegetation Surveys
At each of our 268 sites, we established a 200 m long permanent transect with steel pickets at the 0 m, 100 m and 200 m points. Thus, the 'site' was the unit of measurement for all locations in the overall study. We conducted vegetation surveys along the length of each transect to estimate the levels of vegetation cover. In addition, we measured vascular plant species richness in a 20 m620 m plot at the 100 m point along the transect and established two 50 m620 m plots to gather data on vegetation structure ( Figure 2).
Our vegetation monitoring served four key purposes: (1) benchmarking of condition prior to intervention, (2) quantifying changes in condition over time, (3) determining progress toward policy goals, and (4) provision of a suite of covariates for use in developing statistical models of the relationships between vegetation condition, treatment intervention and biotic responses (e.g. for fauna -see below). Supporting Information S2 illustrates the links between variables measured and the broader suite of desired Program outcomes.

Fauna Surveys
Although the Project's primary policy objective is to maintain and improve the condition and extent of the target woodland, there was merit in also monitoring some faunal groups. This was because changes in vegetation condition can influence changes in faunal assemblages [39,40]. Moreover, the Program's Strategic Framework includes ''improved habitat'' and ''improvement in…function of ecological communities'' as desired outcomes (see Supporting Information S2). Therefore, monitoring faunal responses provides an indication of the extent to which these outcomes have been met [31].
We selected two groups of fauna for monitoring -birds and reptiles. Past work has indicated that some elements of the bird biota respond strongly to various attributes of vegetation condition like native ground cover, the presence of understorey, and the abundance of fallen timber (e.g. [39,41]). Furthermore, many species of birds in grassy woodland ecosystems are of conservation concern because they may be declining [42], in part due to a range of threats that the Project seeks to mitigate. These include clearance of native vegetation, livestock over-grazing, and exotic plant invasion [43,44].
Our bird counting protocols comprised repeated 5 minute point interval counts (sensu [45]) at the 0 m, 100 m and 200 m points along the transects. In any given year, each site is counted twice by a different observer on a different day to limit day and observer effects (see [46,47]). All birds are counted within 100 m of a given transect point. This approach generates reliable presence-absence and detection frequency data.
We conducted surveys of woodland reptiles because most species operate at smaller spatial scales and respond to different structural attributes than most birds. Our past work also indicated that some elements of the reptile biota respond strongly to various attributes of vegetation condition, such as the cover of native grass tussocks (e.g. [37]). Reptiles also can be negatively affected by the removal of course woody debris and bush rock [48,49], both of which are threats that the Project seeks to address. We employed two reptile monitoring protocols: (1) establishing artificial substrates (tiles, corrugated sheet metal and wooden sleepers) at the 0 m, 100 m and 200 m points along each transect, and (2) completing a 30 minute time-constrained active search.

Statistical Analyses
For the preliminary and illustrative results that we present in this paper, we calculated species richness for plants, birds and reptiles and fitted Hierarchical Generalized Linear Models (HGLMs) [50] using a quasi-Poisson model with a logarithmic link. We assumed that farm effects were random with a gamma distribution and a logarithmic link function. The fixed effects were stewardship versus control treatment and NRM region. Thus, we assumed that if the species richness for stewardship sites differed from that for control sites, the ratio would be similar for all NRM regions.

Costs of Ecological Monitoring
We compiled information on the key steps involved in establishing the monitoring including the development of the survey methods, the identification and establishment of field sites, surveys of vegetation, reptiles and birds, and data analysis and reporting. We then estimated the costs associated with each of these steps through estimating the amount of time, effort and equipment required to complete each stage. Finally, we made budget projections to June 2023 to cover the period of land manager contracts under the Project. The projection includes two cycles of 5 years (4 years of rotating sampling followed by a full census of all 268 sites).
Within NRM regions, we found that exotic plant species richness did not differ significantly between stewardship and control sites (F 6,246 = 0.02; P = 0.896). However, exotic plant species richness was significantly different among NRM regions (F 6, 246 = 6.79; P,0.001) and was highest in the Murrumbidgee, Lachlan and Central West NRM regions ( Figure 3).

Birds and Reptiles
Species richness for birds was significantly greater on stewardship than control sites (x 2 1 = 4.1; P = 0.042). When separated by NRM region, average bird species richness varied significantly among all NRM regions (F 4,219 = 3.54; P = 0.008) and was highest in the Murrumbidgee and Lachlan regions ( Figure 4).
We found that across the Project area, and within NRM regions, reptile species richness did not differ significantly between stewardship and control sites. However, species richness did vary significantly among NRM regions (F 6,240 = 10.10; P,0.001). NRM regions in the north supported higher average richness per site than NRM regions in the south ( Figure 5).

Effort and Costs of Establishing and then Maintaining Ecological Monitoring
We summarize the resources and costs of establishing and then maintaining the ecological monitoring in the remainder of this section, as well as outline the rationale for expenditure in Supporting Information S3. We present a budget in Table 1 that summarizes actual costs over the first 3 years and forecasts future expenditure for the ecological monitoring. We do not provide a full explanation of the budget here but make observations that are of interest to those aiming to establish an ecological monitoring system for a conservation program.
The budget in Table 1 covers the four-year funded establishment phase followed by two 5-year monitoring cycles, and totals around $6.57 m assuming no variations year to year apart from the proposed rotating sampling and purchase of vehicles every three years. Under this budget, 70% is for staff, 25% is for operational expenses (including field travel), and 5% for vehicle purchases.
Following the full establishment and implementation of the monitoring (between 2009 and 2012), we propose to use a rotating sub-sampling approach to select a subset of ,50% of the 268 sites for monitoring in four of every five years. Every 5 th year there will be a full census of all 268 sites; that is, all sites will be monitored. Using this approach, the typical annual budget for the majority (4 of 5) years, when a half sample is conducted, can be reduced by about 23% of the equivalent budget for a full sample year (Table 1; Figure 6). For example, the budget for the ecological monitoring can be reduced to ,$A329,500 in 2012-2013, compared to $430,000 if a full sample was conducted in that year (Table 1). Over each 5 year cycle (which will include one full census year, and one or two years carrying an additional budget for vehicle replacement), the cost saving would be around 18%. Table 1 is the direct financial costs of the monitoring, we have not included a wide-range of in-kind costs because these are difficult to calculate and it is difficult to reasonably bound these estimates. Costs of this type would include the extensive expertise and goodwill generated from two decades of working in woodlands prior to this monitoring, and administrative costs borne by The Australian National University and the Australian Government.

Discussion
There is now a well-established and growing literature on the importance of biodiversity monitoring and reporting based on modern ecological theory and practice [26,29,51,52]. However, there remains an ongoing challenge for policy makers, scientists and managers on how best to incorporate this scientific expertise into conservation policies and programs and how to shape policyuseful research [53][54][55][56].
The Environmental Stewardship Program has fostered effective linkages between policy makers, private land managers and researchers. This is because the design of the Box Gum Grassy Woodland Project has explicit investment prioritization underpinned by a purpose-built metric, and has established a hierarchical monitoring and compliance system that incorporates effective ecological monitoring as outlined here [14].
The monitoring we have described here was designed to assess progress in achieving the Program's policy outcomes and its implementation. It has produced some important lessons that we contend can be of use to policy makers, biodiversity managers and applied ecologists. We outline four of these lessons in the remainder of this paper.
Lesson #1: There are Important Inter-relationships between the Costs of Monitoring Programs, and Maintaining their Cost-efficiency and Scientific Integrity Over Time Over time, various 'rules of thumb' have evolved among researchers and program managers that suggest monitoring and reporting budgets should be around 5-10% of program budget [30,57]. The Project has invested approximately $A70.53 million for specific conservation outcomes to be achieved on more than 26,000 hectares over 15 years. The monitoring budget for the period to June 2013 is $A2.038 million, or 8.49% of the on-ground investment of ,$A24 million to that date.
If monitoring using the rotational model was implemented until June 2023, 9.05% of the total Project cost of $70.53 million  investment would be devoted to monitoring. This is consistent with, but close to the upper limit of, the monitoring budget 'rules of thumb' [58]. Notably, the first two establishment years for the monitoring were comparatively expensive (Table 1), primarily because of the spatial scale of the Project as well as the isolation of many farms (see Figure 1).
Ecological monitoring can sometimes appear to be expensive and there can be challenges in sustaining the budget for it. Overall costs and cost-effectiveness are therefore key issues. In the case of the monitoring we report here, a substantial expense is salary and the travel costs of staff visiting the many farms distributed across the large geographic spread of the Project.
To reduce costs, fewer farms could be visited, or at each farm fewer measurements could be taken, or farms could be visited less frequently. There are a number of ways to adopt these options and we briefly outline three realistic ones below, with a longer discussion of why we favor the third one which is based on a rotating sampling approach.
One option was to reduce the number of farms visited, with the more remote farms in the northern part of the study area (northeastern New South Wales and south-east Queensland; see Figure 1) being the most obvious ones (on the basis of cost) to cease sampling. This would then entail a traditional site revisit approach with the reduced number of remaining (southern) sites being resurveyed every year. This option was not considered further because: (1) Deletion of farms in the north of the study region would have substantially reduced the ability to make spatial inferences about the impacts of the management regimes employed under the Project that could be drawn from the ecological monitoring. (2) There are contractual requirements in the Project to monitor all farms. And (3) A design with no northern sites may have been perceived as too southern-focused which may have had a detrimental impact on Program engagement with northern landholders.
A second option to reduce costs was to focus monitoring on vegetation condition and drop other groups such as birds and/or reptiles. Thus, all sites would be resurveyed every year but only one taxon -plants -would be monitored. This option would meet the primary policy objective of the Program to improve vegetation condition but also has a number of deficiencies and so was not favored. A major deficiency was that solely targeting plants would not allow the Program to assess its broader set of desired outcomes including those related to enhancing habitat and ecological community function [31]. In our current design, this is achieved through quantifying relationships between changes in vegetation condition and its impacts on birds and reptiles. Over time, the surrogacy value of monitoring only vegetation condition can be more rigorously tested from the additional data that are collected. Moreover, a requirement of the monitoring was to provide timely feedback on the effects of altered management practices to individual landholders. In our experience, birds are the group for which landholders have the greatest interest in understanding change, whereas reptiles are the group found in other work to exhibit the fastest rate of response to management intervention.
A third option to reduce costs was to visit farms less frequently. This can be achieved by employing an overlapping and rotating statistical design and subsample from the total pool of all 268 monitoring sites in any given year. This was the preferred option for a suite of reasons beyond the ability to reduce costs (by ,23%) in most years. The approach ensures that all groups (plants, birds and reptiles) continue to be monitored and hence the advantages of doing this are maintained such as: (1) Linking changes in vegetation condition to changes in animal populations. And (2) The monitoring is inclusive of landholders from all natural resource management regions and it includes animals of the greatest interest to most landholders (typically birds). Such inclusiveness also aids communication of results to landholders and increases opportunities to build social capacity for improved management practices on the ground. In addition, the rotating sampling approach avoids a reduction of statistical integrity. For example, the retention of the full pool of 268 sites means that the broad spatial scope of inferences from the monitoring can be maintained. This advantage is particularly pertinent to the Project which encompasses a large number of sites distributed across a very large area (see Figure 1). There are other statistical advantages of non-standard, overlapping, rotating designs for monitoring and these are discussed by Welsh et al. [36].
In summary, we suggest that a powerful lesson from our approach to ecological monitoring in the Project was that it is possible to reduce survey costs while still maintaining sufficient power to detect change and meeting key policy and other objectives.  Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13   Note: A 3% p.a. inflation rate has been applied. 1 Operational includes University overhead, annual vehicle registration, insurance and fuel, telephones, field equipment. 2 Staff cost after Year 2 is 1.0 FTE research officer and 1.0 FTE assistant, reduced in this line item by the amount attributed to their participation in field surveys. 3 Year 2 purchase 2 new 4WDs. Sell and replace 264WDs every 3rd year. 4 Includes periodic use of up to 5 4WD vehicles in Year 1. 5 Comprises per diem accommodation and food for survey period.  The ecological monitoring we have described here is fit-forpurpose. That is, specific details of its design and implementation are tailored to the explicit objective and desired outcomes of the Environmental Stewardship Program's Box Gum Grassy Woodland Project [31] (Supporting Information S2). This level of specification arose through close collaboration between researchers and policy makers within the Environmental Stewardship Program. Resulting particular specifications were: N To sample all contracted farms from the first four tender rounds to establish an ecological benchmark at the start of the Program.
N To include matched control sites on farms whenever feasible. N To include the monitoring of birds and reptiles alongside vegetation to provide a more complete picture of the ecological dynamics of nationally critically endangered temperate woodlands over time.
N To incorporate experimental manipulations that allows more specific testing of management effectiveness (Supporting Information S1).
N To recognize the value of close engagement with individual farmers and to create opportunities for information sharing and capacity building.
All of these specifications had cost implications that extended the monitoring beyond what might be considered an ''adequate'' investment to meet the primary objectives of the Program. These were considered acceptable given: (1) The national scope of the Program. (2) The significant budget allocation provided to design and implement an innovative, market-based approach to the conservation of Matters of National Environmental Significance. And (3) The recognition of the need for robust science to underpin and inform investment decisions. However, this level of specificity also means that the precise protocols and details of this design may not be appropriate for uncritical application in other programs with different desired outcomes, and types and scales of intervention/s. Nevertheless, the broadly applicable principle is that conservation programs with clearly stated and measurable objectives allow specific monitoring protocols to be designed. Shared knowledge and expertise from both policy makers and researchers is needed to achieve this.
Lesson #3: There is a Need to Benchmark Condition, and Implement and Analyze Monitoring Data as soon as Possible After Program Commencement We suggest that the initial benchmarking and ongoing monitoring of change needs to be incorporated into environmental program design as a foundational activity. This is in contrast to many initiatives where monitoring is undertaken retrospectively and often well after the implementation of large programs (e.g. [30,59]). The late onset of monitoring may create major problems such as a failure to document pre-treatment conditions (e.g. see Figures 3,4,5) and the subsequent misinterpretation of effects (such as differences between treatment and control sites) being a product of intervention. In addition, thinking of how to monitor for outcomes while designing a program of expenditure can assist in designing a program that is actually 'measurable'.
Our experience from this monitoring indicates it is critical to analyze datasets early and repeatedly in the data collection process. This is to ensure that problems can be identified, rectified or otherwise addressed in a timely manner. For example, early analyses of our first year of field data revealed statistically significant differences between stewardship and control sites for plant and bird species richness (Figures 3, 4). Hence, these groups of sites have different starting points prior to commencing the management interventions at the stewardship sites. Statistical analysis of the longitudinal data generated by the monitoring will focus on changes from initial values rather than absolute values. We envisage initially fitting time series models such as autoregressive models to the data, but the precise nature of the models will be adapted after closer examination of the data. Differences between stewardship and control sites are small relative to the differences among NRM regions, and the differences between stewardship and control sites are much smaller than the anticipated differences after the Program has been in place for some years.
A second reason to analyze datasets early is that it can help determine if a program's design is well targeted and/or whether additional or alternative monitoring designs are warranted. For example, although not a primary objective of the monitoring, we recorded four nationally threatened bird and reptile species and 12 other species of birds of conservation concern [sensu 41]. Thus, it is clear that the sites that have been funded are of considerable conservation value, as might be expected from woodlands listed as critically endangered. Therefore, management actions will take place in areas where threatened and declining species do occur, the value of which (in an incentive program context) was highlighted by Whittingham [60]. This is important because the results of studies of agri-environment schemes elsewhere in the world have suggested that management interventions benefit common species but have limited positive impact on declining or threatened species [61,62[; although see [63]. Unlike the Environmental Stewardship Program however, such schemes do not target the most at-risk biodiversity, but rather focus on ecological improvements to habitats more generally, with differential impacts on taxa [64]. It is too early to know if the Project is having a positive impact on threatened and declining species, but we know from the outset that species of conservation concern are present on some sites. A third reason to monitor and analyze data early is to provide land managers with up-to-date and understandable ecological information about the biodiversity on their farms, and over time, how their management interventions are working. On this basis, two popular books were widely circulated to communicate key conservation and management messages [65,66] to land managers participating in the Project.
Lesson #4: Effective Links are Critical between Scienceliterate Policy Makers and Policy-literate Scientists The Environmental Stewardship Program's Project has been successfully designed and implemented, in large part, because of collaboration between researchers with previous experience in conservation policy and policy makers with expertise in ecological research. These complementary past experiences are critical for building a shared literacy for what is needed and what is possible [67]. However, as others have noted, the linkages between science and policy and the effective uptake of scientific knowledge into policy remains complex and contested [68,69]. Accordingly, we do not presume that this lesson, in itself, will resolve many of these complexities, but a shared literacy should improve understanding [70] and increase the effectiveness of dialogue and other forms of collaboration.
While it would be ideal for collaborative partnerships between individual scientists and policy makers to persist over long periods, this is unrealistic. What is clear from our experience is that both policy and research cultures do not sufficiently recognize and foster these sorts of professional relationships [26]. For example, academic research performance is based disproportionately on publications in internationally recognized peer-reviewed journals. Research collaborations with government policy areas, where partnerships such as the monitoring will provide significant and direct public benefits independently of individual publications, are barely recognized. Policy makers, in turn, are public servants who work for elected governments and who often have complex and demanding short-term priorities that do not always lend themselves to enduring partnership investments with research organizations [67,68]. However, the decision by the Australian Government to create a four year $70 million National Environmental Research Program with an explicit focus on policy-relevant conservation research may go some way towards bringing the policy and research cultures together (http://www. environment.gov.au/biodiversity/science/nerp/about.html). Creating complementary institutional incentives that build research literacy among policy makers and policy literacy among researchers is feasible and worthwhile [71].

Conclusions
The ecological monitoring being undertaken for the Environmental Stewardship Program's Box Gum Grassy Woodland Project represents a useful example of rigorously designed, fitfor-purpose monitoring which was established as the conservation program commenced. The initial investment of ,8.5% of the Project costs over the first four years is within the general rule-ofthumb of 5-10% for investments in monitoring [30,57]. By using a rotating sampling design, we have demonstrated that it is possible to keep the costs of the whole ecological monitoring program within this rule-of-thumb while still maintaining sufficient power to detect change, as well as meeting policy objectives.
Ecological monitoring for the Project has generated useful lessons for ecological researchers, policy makers and conservation managers working in agricultural landscapes. Among the most important, in our view, is the value to individuals and their organizations of documenting the costs of fit-for-purpose monitoring and bridging the culture gap between research providers and policy makers by cultivating complementary literacies of what drives and constrains both research and policy.

Supporting Information
Supporting Information S1 Grazing management experiment details.