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Fig 1.

Research framework.

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Fig 2.

Trend of comment quantity fluctuation over time.

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Fig 3.

The variation in bullet subtitle quantity as it relates to the progress bar.

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Table 1.

Topic-word distribution of comment data from the first five days.

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Fig 4.

The variation in coherence scores relative to the number of topics in the comment data from the first five days.

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Fig 5.

The distribution of comment quantities across different topics based on the first five days of comment data.

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Table 2.

Topic-word distribution of comment data from the first month.

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Fig 6.

The variation in coherence scores with the number of topics in the comment data over the first month.

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Fig 7.

The distribution of comment quantities across different topics based on the first month’s comment data.

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Fig 8.

The variation in coherence scores with the number of topics in the bullet subtitle data.

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Table 3.

Topic-word distribution of the bullet subtitles data.

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Fig 9.

The number of bullet subtitles across different topics.

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Table 4.

Prompt design.

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Table 5.

Definitions of emotion categories.

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Table 6.

Emotion distribution over the first five days.

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Fig 10.

The positive and negative percentages for the six topics of comments from the past five days.

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Fig 11.

The number of positive and negative comments over the first five days.

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Fig 12.

The proportion of positive and negative sentiments in comments from the first five days.

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Fig 13.

Distribution of emotional categories in bullet comments.

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Fig 14.

The proportion of positive and negative sentiments across the three topics of bullet subtitles.

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Fig 15.

The average sentiment of bullet subtitles varies with the progress bar (Note: In the interval [220, 230), no bullet subtitles are present, resulting in a sentiment value of 0).

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Fig 16.

The cumulative sentiment of bullet subtitles varies along the progress bar.

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Fig 17.

The manner in which the second uncle is ‘gazed at’ by audiences in the short video.

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