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Table 1.

Demographic characteristics of consumers interviewed at farmers’ markets.

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Table 2.

The importance of various market attributes in consumer decisions to patronise farmers’ markets.

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Table 3.

Factor analysis of market attribute variables using varimax rotation.

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Table 4.

Final cluster centres.

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Table 5.

K-means cluster analysis: ANOVA results.

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Table 6.

Demographic characteristics of consumer segments.

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Table 7.

Behavioural characteristics of consumer segments.

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