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Table 1.

Attributes and levels.

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Table 2.

Symptom scenario.

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Table 3.

Example of a choice question.

Please compare the pharmacies and tick which pharmacy, if any, you would visit.

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Table 4.

Respondent characteristics (N = 1049) compared to UK population.

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Table 5.

Results from regression analysis of Discrete Choice Experiment data and marginal willingness to pay.

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Table 6.

Utility scores, willingness-to-pay and probability of uptake for ‘best pharmacy’, ‘worst pharmacy’ and ‘do nothing’ alternatives.

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