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What would happen if twitter sent consequential messages to only a strategically important subset of users? A quantification of the Targeted Messaging Effect (TME)

Table 14

Experiment 4: Positive TM pre- and post-manipulation mean voting preferences on 11-point scale (corrected so that positive values indicate preference for the favored candidate).

Table 14

doi: https://doi.org/10.1371/journal.pone.0284495.t014