What would happen if twitter sent consequential messages to only a strategically important subset of users? A quantification of the Targeted Messaging Effect (TME)
Fig 2
A screenshot showing an image of the second and third tweets in the Twitter feed employed in Experiment 3.
The second tweet (top tweet in the image above) was a targeted message coming presumably from the Twitter company itself, in this case containing negative information about Scott Morrison. It would thus have been shown to study participants in the Pro-Shorten bias group. Its format was high-contrast (blue background, with a red “Tweeter Alert” headline).