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Networked collective intelligence improves dissemination of scientific information regarding smoking risks

Fig 2

Anti-smoking warning label used as a stimulus in the experiment.

This warning label was produced by the U.S. Department of Health & Human Services (© U.S. HHS) in 2011. The question that we used to elicit subjects’ judgements concerning the health risks of tobacco use was taken from the World Health Organization’s report on the global tobacco epidemic, 2015.

Fig 2