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Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture

Figure 3

Premiums, deductibles, and co-payments, both without calculator (blue) and with calculator (red).

The decline in odds of being chosen for each increase in $100 in annual cost for the three cost components in experiments.

Figure 3

doi: https://doi.org/10.1371/journal.pone.0081521.g003